SAN FRANCISCO, Feb 7, 2026, 02:40 (PST)
- iOS 26 introduces an “Ask Reason for Calling” feature that screens unknown numbers before your iPhone even rings
- Apple’s Messages app filters unknown senders, shuffles suspected spam into a separate folder, and gives users the option to report junk
- New guides released this week highlight built-in features like silencing unknown callers and blocking calls labeled “No Caller ID”
Apple’s iOS 26 adds a new twist to the Phone app: a feature that asks callers from unknown numbers to state their reason before the phone even rings. The “Ask Reason for Calling” setting appears alongside “Never” and “Silence” in the “Screen Unknown Callers” menu, 9to5Mac reported Friday. (9to5Mac)
Timing couldn’t be simpler. Spam calls and scam texts plague smartphones daily, pushing users to seek something between picking up every unknown number and dumping them all to voicemail.
This move places Apple squarely against Android on a feature Pixel users have had for years: automated call screening. Google’s Pixel phones handle it automatically, while Samsung’s Galaxy devices offer a comparable screen-on-demand option, according to the Associated Press. (AP News)
Apple’s support page breaks down the call controls clearly: “Never” allows unknown calls to ring through as usual, “Ask Reason for Calling” screens by prompting the caller to explain their reason, and “Silence” sends unknown numbers straight to voicemail. There’s also a “Silence Unknown Callers” setting specifically for FaceTime. (Wsparcie Apple)
Apple says iPhone users can activate “Screen Unknown Senders” in Messages to sort texts into separate folders, with spam filtering turned on by default. Users also have the option to report junk messages. When spam is reported through SMS, MMS, or RCS — a carrier-supported texting protocol — Apple may share this info with the user’s mobile operator, depending on the country or region. (Wsparcie Apple)
Earlier Saturday, Analytics Insight released a guide highlighting similar tools: filtering unknown senders, hitting “Report Spam” or “Delete & Report Spam,” and blocking repeat offenders directly from a message thread. It cautioned, though, that real alerts sometimes end up in the Unknown or Spam folders, so users should double-check those occasionally. (Analyticsinsight)
In a Feb. 6 explainer, Lifewire tackled calls that show up as “No Caller ID” and offered three fixes: mute unknown callers through the Phone settings, activate Focus “Do Not Disturb” to accept calls only from your contacts, or set up a fake “No Caller ID” contact and block it. They also pointed out that carriers frequently offer extra scam-blocking services. (Lifewire)
Apple positioned this shift as a move to cut down distractions within its key communication apps. Software chief Craig Federighi highlighted the “new capabilities across Phone and Messages” designed to help users “focus on the connections that matter most” during the iOS 26 preview. (Apple)
There are tradeoffs. Blocking or screening unknown callers can snatch away legitimate calls — like from a doctor’s office, a courier, or a new client — while spam filters occasionally mislabel real messages, including delivery alerts or one-time passcodes. Spammers evolve fast, and any screening method depends on the caller opting to respond.
Apple is moving to handle more anti-spam filtering directly within its default iPhone apps. Users can still opt in or out, but the options are straightforward: either allow unknown callers through, require a reason for the call, or silence them altogether — all while knowing some legitimate calls and texts might get caught in the net.
