London, Feb 11, 2026, 08:07 GMT — The session is now in progress.
- Experian shares slipped in early London trading, staying close to their recent lows.
- The company announced another batch of buybacks as part of its new repurchase programme.
- Experian revealed a fresh integration with Snowflake, targeting data quality tasks within the Snowflake platform.
Shares of Experian (EXPN.L) slipped slightly in early London trading Wednesday following an update on its share buyback and the announcement of a new partnership with Snowflake.
The FTSE 100 stock has been under pressure for weeks, and management is aiming to steady things with capital returns and fresh product angles linked to the current demand for “trusted” data in AI projects. That’s why this matters now.
Shares slipped 0.32% to 2,469 pence by 08:07 GMT, following Tuesday’s close at 2,477 pence. Trading so far has ranged from 2,424 to 2,477 pence, hovering just above a 52-week low of 2,409 pence. (Investing)
Experian revealed in a Tuesday filing that it snapped up 400,000 shares on Feb. 9 at a weighted average price of 2,518.3077 pence. This purchase was part of its ongoing buyback program managed through J.P. Morgan Securities. The company now holds 56.7 million shares in treasury—stock it repurchased and keeps on its books—and has bought around 2.45 million shares since the program began. (London South East)
Experian kicked off a buyback program worth up to $1 billion, targeting completion by June 30, 2027. The speed of repurchases will vary with market conditions. A key goal is to trim the share count and fulfill commitments tied to employee share plans. (London South East)
On Wednesday, Experian announced a new integration allowing customers to use its Aperture Data Studio directly within Snowflake’s platform to profile, transform, and validate data—no need to move it elsewhere. “Data is the foundation of every transformation,” said Andrew Abraham, Experian’s global managing director for data quality. Snowflake’s Rinesh Patel added that this integration aims to help customers establish a “trusted, compliant data foundation.” (Experianplc)
This move brings Experian nearer to customers who are building data pipelines for analytics and machine learning within cloud platforms. The field is competitive, too, with peers and specialized data-quality vendors all vying for the same budgets.
Another disclosure revealed a minor director transaction: non-executive director Esther Lee acquired 10.398 American Depositary Receipts at $34.18 each on February 6, through an automatic dividend reinvestment on the U.S. OTC market, the company reported. (Investegate)
But buybacks and partnerships won’t solve the bigger issue for credit bureaus: demand for credit checks and fraud tools can drop sharply if lenders tighten their belts or consumer lending slows down. Experian also competes with established U.S. rivals like Equifax and TransUnion, while facing ongoing scrutiny over data usage.
Investors will be watching closely to see if the buyback pace continues and whether new product launches convert into bookings. Experian’s full-year results are scheduled for May 20, followed by a first-quarter trading update on July 16. (Experianplc)
