New York, Feb 11, 2026, 07:18 EST — Premarket
- Snap shares were up 0.6% at $5.23 before the bell
- Co-founder and CTO Robert Murphy disclosed sales of 2 million shares, plus charitable gifts
- Traders are also watching U.S. data due before the open for the next push in yields
Snap Inc shares ticked up 0.6% to $5.23 in premarket trading on Wednesday, after ending the prior session at $5.20. A filing showed co-founder and Chief Technology Officer Robert Murphy sold 2 million class A shares this month for roughly $10.6 million and made additional charitable gifts. (SEC)
The disclosure lands with the Snapchat owner still trying to steady sentiment after a cautious first-quarter revenue outlook rattled investors last week. Snap forecast first-quarter revenue of $1.50 billion to $1.53 billion, below the $1.55 billion analysts expected, even as it beat fourth-quarter revenue estimates on holiday-season ad demand. (Reuters)
That matters now because Snap sits in the crosshairs of two things investors have been jumpy about this month: ad budgets and rates. When bond yields move fast, smaller, money-losing or barely-profitable tech names tend to move with them.
Murphy’s filing said he sold 1 million shares on Feb. 6 at a weighted average price of $5.27 and another 1 million on Feb. 10 at a weighted average $5.3558. It also listed charitable gifts of 300,002 shares and 301,451 shares. (SEC)
The form said the sales were made under Rule 10b5-1 trading plans, which are pre-set instructions that can let executives sell stock on a schedule.
Snap also tried to keep the focus on new ad products. On Monday it said it and Gucci launched what it called the luxury sector’s first Sponsored AI Lens on Snapchat, using generative AI to turn users into characters from Gucci’s “La Famiglia” collection. “Generative AI gives luxury brands an entirely new way to tell stories,” Geoffrey Perez, Snap’s global head of luxury, said. (Snap Newsroom)
Sponsored AI Lenses are paid, camera-based ads that use AI to transform a user’s image inside the app, a pitch aimed at brands that want a big visual hook without building custom augmented-reality effects from scratch. (Social Media Today)
Still, the stock is trading at levels where small disappointments can get punished. Snap remains heavily dependent on advertising, and competition for those dollars is tight across social media.
A softer economy is the obvious downside scenario. If the next run of U.S. data pushes yields higher or signals slower growth, ad-linked stocks can slide quickly, and insider selling headlines do not help.
Traders’ next scheduled catalyst is the U.S. employment report for January, due at 8:30 a.m. ET on Wednesday, followed by January consumer price data on Friday, both of which can swing rate expectations into the next session. (Bureau of Labor Statistics)
