London, Feb 12, 2026, 09:13 GMT — Regular session
- Diageo shares climbed 0.9% to 1,853.5 pence during early London trading
- A filing revealed chair Sir John Manzoni purchased 365 shares at £17.99 each
- Diageo’s fiscal first-half results, set for Feb. 25, are the next major milestone to watch
Diageo shares climbed in early London trading on Thursday, pushing the FTSE 100 drinks giant’s two-day rally further. The stock last traded up 0.9% at 1,853.5 pence. (Share Prices)
The move follows a regulatory filing revealing chairman Sir John Manzoni purchased 365 shares on Feb. 10 at £17.99 each, totaling roughly £6,600. Insider buying often serves as a subtle confidence boost when a stock faces pressure. (Share Prices)
Investors face a major event soon. Diageo will release its fiscal 2026 interim results on Wednesday, Feb. 25, kicking off with a webcast at 07:05 UK time, followed by a Q&A session at 09:30. (Diageo)
A separate filing on Tuesday revealed that several executives, including finance chief Nik Jhangiani, purchased small amounts of “partnership shares” via Diageo’s employee share plan and were granted matching shares. PDMR is the UK term for senior managers whose transactions require disclosure. (Share Prices)
Since late 2025, Diageo’s shares have swung notably after the company behind Johnnie Walker and Smirnoff downgraded its sales and profit outlook, cautioning that 2026 sales might hold steady or dip slightly. “There’s much more for us to do, and we need to go faster,” Jhangiani remarked then. (Reuters)
The backdrop remains the same heading into Feb. 25, when investors will zero in on whether key market trends have stabilized and if the company adjusts its outlook once more.
Sometimes the market overreacts to minor insider buying. When a chair picks up a few hundred shares, it’s hardly equivalent to a company announcing an upgrade, launching a fresh buyback, or showing a solid shift in trading volumes.
Right now, the stock is holding above Tuesday’s close, but what happens next probably hinges on Diageo’s update on Feb. 25 regarding demand, pricing, and how quickly things are shifting.
