New York, February 17, 2026, 18:32 EST — After-hours
- Roku shares fell about 1.6% on Tuesday and held near the day’s close in late trading.
- A Form 144 filing showed CFO and COO Dan Jedda plans to sell 3,000 shares.
- Pivotal Research lifted its price target on the stock while keeping a buy rating.
Roku, Inc. shares fell about 1.6% on Tuesday and last traded at $88.58 after the bell, after swinging between $85.46 and $90.34 during the session.
The move came in the first full U.S. trading session after the Presidents Day holiday break, with investors back to sorting winners from laggards in rate-sensitive growth stocks. (New York Stock Exchange)
Roku drew fresh attention last week when it forecast 2026 revenue above Wall Street estimates, leaning on its platform business — the part that sells digital ads and collects content distribution revenue. “Roku’s relentless focus on the underlying platform is reaping fruits and turning scale into a repeatable monetisation engine,” PP Foresight analyst Paolo Pescatore said, while CEO Anthony Wood told analysts the company was “on track to surpass 100 million streaming households this year.” (Reuters)
On Monday, Pivotal Research raised its price target on Roku to $140 from $135 and kept a buy rating, calling Roku’s role in streaming “Switzerland-like positioning,” according to a TheFly note carried by TipRanks. (TipRanks)
Separately, a Form 144 filing dated Tuesday showed Dan Jedda filed a notice to sell 3,000 shares with an aggregate market value of $266,640, with Morgan Stanley Smith Barney listed as broker. A Form 144 is a notice insiders file with the SEC when they plan to sell stock under Rule 144. (Stock Titan)
The proposed sale is small next to Roku’s overall share count, but the timing is awkward. The stock has been volatile since last week’s upbeat outlook, and swings like Tuesday’s keep short-term traders jumpy.
Still, the bigger question for investors is not the filing. It’s whether streaming ad demand keeps firm enough to support Roku’s platform growth and margins as more viewing shifts to connected TV.
But there are ways this breaks the other direction. Ad spending can slow quickly if economic data turns, and Roku faces heavy competition for both viewers and ad dollars across the streaming stack.
Markets’ next test comes Wednesday at 2:00 p.m. ET, when the Federal Reserve releases minutes from its most recent policy meeting — an event that can jolt rate expectations and the kinds of high-beta names that Roku often trades with. (Investing)
