NEW YORK, March 6, 2026, 09:24 EST
Wix.com launched a $1.75 billion tender offer Thursday, putting $80 to $92 per share in cash on the table as part of a push to accelerate its buyback. Shares jumped 10.9%, ending the session at $92.94, Reuters reported. 1
This comes as software stocks have been under heavy pressure. Since late October, the S&P 500 software index has dropped 28%, with AI’s potential to shake up the sector fueling investor anxiety. “I don’t think the buybacks are enough,” said Peter Tuz, president of Chase Investment Counsel. 2
Wix’s setup allows shareholders to put up any or all of their shares, choosing a price anywhere from $80 to $92. The tender runs through just after 11:59 p.m. in New York on April 1. No minimum tender requirement and no financing conditions. 3
Wix posted fourth-quarter revenue of $524.3 million, marking a 14% climb from a year ago. Bookings, which the company defines as contracted sales, reached $534.5 million, up 15%. Executives projected mid-teens percentage growth for both bookings and revenue in 2026. Free cash flow margin is expected to settle in the low- to mid-20% band as Wix continues pouring money into new AI offerings. 4
Chief Executive Avishai Abrahami noted that “early Wix Harmony performance” is outpacing initial projections. Over at Base44, annual recurring revenue hit the $100 million mark. President Nir Zohar said the company plans to push forward with its $2 billion repurchase program “aggressively and quickly,” aiming to wrap up the bulk of it before 2026 draws to a close. 5
Wix said it’s selling securities privately, in a deal led by Durable Capital Partners that could pull in as much as $250 million before expenses. J.P. Morgan is handling the transaction exclusively. According to the company, the units are being offered at a 5% discount from Wix’s March 4 closing price and come with warrants—these let buyers pick up a quarter-share at a 25% premium. 6
The tender offer lands under a two-year, $2 billion buyback plan the board signed off on Jan. 28, covering both ordinary shares and convertible notes—debt that’s convertible into stock. Wix said at the time it could tap existing cash, future cash flow, or even raise new capital to finance the program. 7
Competitive pressure remains stubborn. GoDaddy flagged last week that sluggish uptake of its AI offerings, paired with softer customer growth, is set to drag on full-year revenue. 8
The margin story isn’t going away. Needham’s Bernie McTernan held his Buy, but chopped his target to $115 from $140. McTernan flagged Wix’s readiness to sacrifice “short-term margin for long-term market share gains” over at Base44, adding there’s still a “lack of clarity” on both the product’s growth trajectory and its margin potential. 9
