Amazon Rolls Out Apple TV and Peacock Bundle on Prime Video for $19.99 in U.S.
···

Amazon Rolls Out Apple TV and Peacock Bundle on Prime Video for $19.99 in U.S.

April 15, 2026
by

Seattle—April 15, 2026, 04:12 PDT

Amazon’s Prime Video on Tuesday rolled out a limited-time U.S. bundle: Apple TV and NBCUniversal’s Peacock Premium Plus—Peacock’s mostly ad-free tier—paired together for $19.99 a month. Subscribers can stream both platforms from inside the Prime Video app.

This change is notable: Apple and Peacock get a fresh sales avenue inside Prime Video. Amazon counts over 100 subscription options there, plus plenty of bundles. The Apple and NBCUniversal bundle debuted in October 2025, and at launch, buyers couldn’t get it via third-party device partners.

On their own, Apple TV runs $12.99 monthly and Peacock Premium Plus comes in at $16.99, putting the Prime Video package at a discount of over 30% versus buying both solo. There’s also Apple’s $14.99 option, bundling Apple TV with the ad-supported version of Peacock Premium. But Amazon’s Prime Video deal? That one includes the higher-end Premium Plus.

Amazon says the bundle combines Apple originals—think “Severance,” “Shrinking,” “Ted Lasso”—with Peacock’s lineup from NBC and Bravo, plus Universal movies and live sports. For sports fans, Apple TV serves up Formula 1 in the U.S., Major League Soccer, and Friday Night Baseball. Peacock, meanwhile, puts Premier League games and NBC’s Sunday Night Football on the menu. Amazon News

Ryan Pirozzi, who leads Prime Video Channels in the U.S., described the deal as “premium entertainment, convenience, and value.” According to Pirozzi, it brings more ways to watch into a single destination. MacRumors

Last year’s launch of the bundle had NBCUniversal Media Group Chairman Matt Strauss calling it a chance to “redefin[e] what the customer journey should be” for streaming bundles. Apple’s Oliver Schusser pitched the partnership as a way to get Apple TV in front of “more viewers in more places.” NBCUNIVERSAL MEDIA

The move puts Disney into an already jam-packed bundle market. Disney offers packages for Disney+, Hulu, and ESPN, plus another that tacks on HBO Max. Comcast’s Xfinity jumped in earlier this month, rolling out expanded StreamSaver bundles that rope together Peacock, Netflix, Apple TV, Disney+, Hulu, and HBO Max.

There’s a catch: Amazon is pitching this as a U.S.-only deal for a limited time. Apple, for its part, flagged that users with current subscriptions might have to juggle those to steer clear of getting billed twice.

Marcin Frąckiewicz

Marcin Frąckiewicz is the CEO of TS2 Space and a longtime technology entrepreneur focused on telecommunications, satellite communications and digital innovation. A graduate of the Warsaw School of Economics (SGH), he writes about space technology, artificial intelligence and publicly traded technology companies. His analysis covers major market trends, emerging technologies and the businesses shaping the future of the global economy.

Related articles

Stock Market Today

  • D3 Energy (ASX: D3E) Gets First Prospective Resource Seal for South Australia PEL121
    July 14, 2026, 10:05 PM EDT. D3 Energy (ASX: D3E) said it has an independent certification of its maiden prospective resources for the PEL121 permit in South Australia's Arckaringa Basin. The permit holds an estimated 54Bcf of recoverable helium, 88Bcf hydrogen, and 226Bcf methane. The tally, certified by Sproule ERCE, follows Society of Petroleum Engineers standards and gives the company a more geographically spread resource base on top of its South African assets. These volumes are still undiscovered and need more work. D3 plans to drill and test an exploration well in 2027. The company says the chances of success are low but if drilling works, commercial upside could be strong. CEO David Casey called it a big step, pointing to rising demand for critical gases and supply hits in the Middle East.