New York, May 25, 2026, 11:10 (EDT)
- Hasbro closed Friday at $88.10. Shares had moved sharply earlier in the week on earnings.
- U.S. equity markets are closed Monday for Memorial Day. The stock’s next test comes on Tuesday.
- Investors are looking at solid MAGIC: THE GATHERING demand, but also factoring in cyber costs and oil-related expenses, as well as no changes to 2026 guidance.
Hasbro shares fell about 7.5% from last Friday going into the shortened U.S. trading week, with investors still worried about its outlook even after a solid first-quarter. The stock dropped to $88.10 at the close on May 22 from $95.25 on May 15, losing 8.83% on Wednesday, its biggest fall of the period.
No regular U.S. equity trading is scheduled for Monday. Nasdaq’s 2026 calendar shows the market closed for Memorial Day, May 25. Normal trading hours return Tuesday, running 9:30 a.m. to 4:00 p.m. Eastern, as usual.
Investors get one more day to parse through a mixed Hasbro update. Last week, Hasbro posted profit and revenue that beat estimates, with MAGIC: THE GATHERING and Wizards of the Coast giving a lift. Still, the company kept its 2026 targets where they were and flagged expenses from oil, tariffs, and a March cyberattack. Shares dropped about 8% after the release, according to Reuters, even as quarterly revenue climbed to $1 billion and adjusted EPS hit $1.47.
Hasbro said first-quarter revenue climbed 13% from last year. Wizards and Digital Gaming revenue jumped 26%, driven by a 36% gain in MAGIC: THE GATHERING. Consumer Products revenue held flat, and Entertainment revenue dropped 24%. The company said it gave $106 million back to shareholders via dividends and buybacks.
Hasbro CEO Chris Cocks called it “a strong start to the year,” with Wizards breaking records again. CFO Gina Goetter pointed to “continued top-line momentum,” but the stock still sold off. Hasbro, Inc.
Guidance is the sticking point. Hasbro still sees total revenue climbing 3% to 5% in constant currency for 2026, which strips out exchange-rate moves, and adjusted EBITDA at $1.40 billion to $1.45 billion. EBITDA, or earnings before interest, taxes, depreciation and amortization, is a profit gauge investors use to compare across companies before some financing charges and accounting items.
BNP Paribas analyst Xian Siew told Reuters there could be more potential, saying: “We see upside to the guide as momentum in Magic continues.” Still, Siew pointed to questions around the cyber breach and general demand. Reuters
Friday didn’t offer much of a bounce. Hasbro lost 2.20%. The S&P 500 added 0.37% and the Dow climbed 0.58%, MarketWatch said. Mattel, Hasbro’s main public toy rival, picked up 0.80%. Take-Two Interactive, in the digital gaming peer group, slid 4.42%.
Cyber challenges are still Hasbro’s top problem for now. The company has said the network breach is contained, but disruptions from systems going offline could hurt Q2 revenue and operating profit, with order processing, shipping and invoicing all affected. Hasbro expects to recover most of the delayed shipping in the second half.
Hasbro’s investor-relations page lists no events this week, so traders will focus on last week’s earnings call and watch for moves in consumer stocks. Any new signals on costs or demand could also move the shares.
Market risk is the quarter stays front-loaded. MAGIC is still carrying most of the gains, but oil-linked freight, resin and packaging, cyber costs, plus any missed Consumer Products orders could leave Q2 looking softer than Q1. If that happens, the flat forecast could look less like a cautious guide and more like a top.
