New York, May 27, 2026, 06:05 (EDT)
Gambling.com Group shares held steady in U.S. premarket trading Wednesday, still near a 52-week low. New insider filings landed after a major guidance cut earlier this month, but didn’t seem to shift sentiment.
The stock finished Tuesday at $2.41, off 0.4%. Market cap sits near $85 million. Nasdaq-listed shares remain just above their 52-week low of $2.23, well under the $12.74 high from earlier in the year.
Timing is key here. Nasdaq’s usual cash-market session hadn’t started yet in New York. Regular hours are 9:30 a.m. to 4 p.m. Eastern, with premarket from 4 a.m. to 9:30 a.m. U.S. equity markets were shut Monday for Memorial Day, back open Tuesday.
Company filings posted Tuesday revealed equity grants for insiders instead of direct share purchases. CEO Kevin McCrystle took in 542,360 RSUs, Form 4 filings show. These restricted stock units vest in three equal chunks, each year from the May 21 grant date.
Susan Ball, a director, got 102,312 stock options at a $2.47 exercise price, according to filing summaries. Directors Michael Quartieri and Fintan Costello were each given 67,751 restricted shares. The filings show these are compensation grants, not open-market purchases.
May 14 earnings still hang over the stock. Gambling.com slashed its 2026 forecast, said it will carry out an AI-driven shakeup that will cut staff by 25%, and looks to pull in $13 million in cost savings a year. McCrystle said revenue for Q1 was $40.4 million, matching estimates, with a 13% bump in sports data services making up for a 5% slide in marketing.
Gambling.com posted adjusted EBITDA of $9.0 million, down 43%. Net loss was $1.2 million after a $11.2 million profit a year ago. The company blamed higher costs for diversifying marketing traffic sources for the weaker margin.
GDC Group is forecasting 2026 revenue between $165 million and $170 million, and sees adjusted EBITDA coming in at $45 million to $50 million. The company blamed soft search markets, U.K. gaming duty headwinds, and Finnish rule changes hitting performance marketing. Performance marketing means sending gamblers to betting sites and getting paid if those users sign up.
“The strategic shift in how we operate internally to have AI be the foundation” of team structures will make the savings plan possible, Chief Financial Officer Elias Mark said in the release. About half of the yearly savings should come in the second half of 2026, the company said. GDC Group
Gambling.com shares dropped over 41% on May 15 after the company lowered guidance, according to MarketScreener. Benchmark lowered its rating to “Speculative Buy” from “Buy” and trimmed the price target to $4 from $6, the report added. MarketScreener
Mixed signals in the sector. Better Collective, which also runs sports-betting media and affiliate businesses, said first-quarter revenue rose 5% to 86 million euros and stuck with full-year guidance. Smaller affiliate Catena Media’s first-quarter revenue jumped 26%. The news from both puts a spotlight on Gambling.com’s lower guide, making it harder to put down to sector trends alone.
Gambling.com stays out of sportsbook operations, unlike DraftKings or FanDuel, which is owned by Flutter. The company offers digital marketing and sports-data services, and runs sites like Gambling.com, Bookies.com, Casinos.com, and RotoWire, according to its Reuters profile. Shares move more on search traffic, affiliate deal margins, and growth in data services instead of betting handle.
The concern for buyers is that cutting costs might fall short. If search traffic stays soft, regulators in Europe continue to hit player values, or sports-data products need more time to scale up, margin recovery in the second half could stall. Then the stock’s low price would point to more than a rough quarter—it would signal a longer rebuild for the business model.
