Prudential gains after lower share price boosts impact of buyback

Prudential gains after lower share price boosts impact of buyback

June 25, 2026

LONDON, June 25, 2026, 15:12 (BST)

  • Stock was last seen near 1,012p, up roughly 1.5%.
  • The 2026 buyback picked up 42.1 million shares, spending around £463.5 million.
  • Stock trades roughly 8% under the programme’s 1,100p average buy price.
  • If the price stays where it is, the rest of the funds could push total stock bought up to roughly 84 million shares.

Prudential plc (LON:PRU) traded up around 1.3% to a 1,011p bid and 1,012p offer in delayed London trading Thursday. Some investors are watching the stock’s spread below Prudential’s own share buyback price instead of the intraday move.

Prudential picked up 403,165 shares on June 24, according to a Thursday filing. The firm paid an average of £9.9288, spending just above £4 million. Prices ranged from £9.83 to £10.065. The same filing showed Prudential bought 396,528 shares on June 23. It also cancelled 395,188 shares bought a day before that.

Adding up the latest purchases with Prudential’s weekly filing, the total comes to about 42.14 million shares repurchased since January, when the programme started. The amount spent so far is about £463.46 million. The weighted average price paid works out to around 1,099.7p, based on the company’s filings.

Prudential shares traded around 1,012p on Thursday, about 8% under the average price. With £463.5 million, the company could pick up about 45.8 million shares at this level—around 3.7 million more than it has bought to date. That reflects deploying the earlier part of its programme when shares traded higher.

Prudential put the buyback cap at $1.2 billion, or £889 million using the January 5 rate. So far, around £425.5 million is left on that sterling basis. At 1,012p, that would buy about 42 million shares more. In total, the company could end up repurchasing about 84.2 million shares, or 3.3% of the 2.548 billion shares outstanding at December’s end. When Prudential started the program, it estimated about 3%. The numbers assume the rest is spent at today’s price, with no adjustments for fees or FX.

Prudential shares are also trading under the company’s year-end traditional embedded value equity of $14.83 a share. At Thursday morning’s exchange rate of $1 to £0.7582, 1,012p comes to about $13.35, or a discount of around 10%. This is a static comparison; embedded value and exchange rates may have shifted since December.

Prudential saw first-quarter new business profit climb 10% to $686 million. Annual premium equivalent sales were up 6% at $1.82 billion, with new business margin rising two points. “We remain confident in delivering double digit growth across our key financial metrics in 2026,” CEO Anil Wadhwani said in April. Prudential

Full-year 2025 new business profit rose 12% to $2.78 billion. Operating free surplus generation moved up 15% to $3.06 billion. “We remain constructive on the shift toward buybacks and shareholder returns,” said Marc Jocum, senior product and investment strategist at Global X ETFs, in March. Reuters

Artur Ślesik

Artur Ślesik is a technology and financial markets journalist at Bez-kabli.pl, covering artificial intelligence, semiconductors, technology stocks and emerging innovations. A graduate of Warsaw University of Technology, he combines a technical background with market analysis to explain how new technologies are shaping industries, businesses and investment trends worldwide.

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  • Reckitt Shares Rise After Director Purchases Below Buyback Price
    June 25, 2026, 10:57 AM EDT. Reckitt Benckiser shares rose 1.3% to 4,841 pence on June 25, extending a two-day gain to 4%. The increase followed purchases by three non-executive directors of nearly 1,000 shares at an average price of £46.29, below the recent £48.55 buyback price. This move signals confidence despite Reckitt's 20.5% year-to-date decline and shares trading 14.1% under their 200-day moving average. The stock trades at 12.6 times trailing earnings, below its five-year median. Reckitt maintains its 2026 core revenue growth guidance amid ongoing legal challenges tied to infant formula lawsuits involving its Mead Johnson unit. The group completed a £1 billion buyback program on June 15 and will update on further buybacks with its half-year results.