Sage Group climbs as traders look at buyback math and AI pricing

Sage Group climbs as traders look at buyback math and AI pricing

June 29, 2026

LONDON, June 29, 2026, 14:02 BST

  • Sage traded at roughly 825p, rising 1% in normal London hours. FTSE 100 slipped earlier.
  • The stock is still off roughly 34% for the past year and remains far from last year’s high.
  • Sage’s interim dividend set for July 3, plus a recent buyback, mean cash returns are front and center for investors ahead of the Q3 update on July 29.

Sage Group plc (LON:SGE) inched up roughly 1% on Monday. Gains were modest, showing investors are still split on the UK accounting software firm. Sage is generating cash, but shares have yet to reclaim the AI premium they gave up earlier in the year.

Sage was quoted at 825.50p in MarketScreener’s real-time Cboe Europe estimate at 0902 EDT, up 0.97%. Hargreaves Lansdown’s delayed figures showed 824.40p-824.80p, versus a last close of 817.60p and a market cap near 7.43 billion pounds. The FTSE 100 was down 0.2% by 0949 GMT, according to Reuters. UK shares moved lower.

Market gaugeLatest dataRead-through for Sage
Sage quote825.50p, +0.97%Edges past a weaker UK market
Previous close817.60pStock gained roughly 8p on Monday
Market value£7.43 blnMarch £300 mln buyback figures at about 4% of current market cap
52-week range771.66p-1,335pShares trade 7% up from the low, still 38% off the top
12-month share move-34.06%Main pressure is still the valuation drop

The math on Sage’s cash returns stands out. The March buyback was 300 million pounds, but by the half-year update, Sage said it had announced 600 million pounds in buybacks in the first half. That comes out to around 8% of the company’s market value as of Monday. Sage also set an interim dividend of 8.05p a share, payable July 3 for shareholders on record as of June 5.

This is important as Sage’s operations are still holding up. For the six months ended March 31, annualised recurring revenue hit 2.73 billion pounds, rising 11%, with underlying operating profit at 326 million pounds, up 15%. Cash conversion came in at 116%.

Operating metricH1 FY26Change
Annualised recurring revenue£2.727 blnup 11%
Underlying total revenue£1.363 blnup 11%
Underlying operating profit£326 mlnrose 15%
Underlying operating margin23.9%up 80 bps
Sage Business Cloud revenue£1.162 blnup 15%
Cloud-native revenue£518 mlnup 25%
Cash conversion116%up 1 ppt

CEO Steve Hare said Sage posted “double-digit revenue growth, further margin expansion and strong cash flows.” Hare called out finance, payroll and HR, saying those are areas where “accuracy and compliance are non-negotiable.”

Investors want to see AI boost earnings, not just headline products. Florian Ielpo at Lombard Odier Investment told Reuters that “AI-driven productivity” has to show up in European earnings before his team will upgrade stocks in the region. Sage is watching if its AI tools help keep renewal rates above 100% and push cloud-native growth. Reuters

Sage’s latest consensus file, updated June 25, has analysts sticking with calls for high-single-digit growth and a bit more margin. The increase isn’t big, but it’s steady.

Sage sell-side consensusFY26 consensusFY27 consensus
Organic revenue expected up9.7%9.2%
Recurring revenue estimate10.2%9.5%
Forecast for underlying total revenue£2.762 bln£3.015 bln
Underlying operating profit seen at£679 mln£759 mln
Underlying operating margin projected24.5%25.1%

MarketScreener had a panel of 19 analysts, with the average view at “Buy” and the consensus price target at 10.79 pounds. The lowest target sat at 8.50 pounds—roughly 3% over Monday’s close. That doesn’t leave much cushion in these analyst targets even after the stock’s drop. MarketScreener

Sage’s next event is its Q3 FY26 trading update set for July 29. The company reports full-year results Nov. 19.

Artur Ślesik

Artur Ślesik is a technology and financial markets journalist at Bez-kabli.pl, covering artificial intelligence, semiconductors, technology stocks and emerging innovations. A graduate of Warsaw University of Technology, he combines a technical background with market analysis to explain how new technologies are shaping industries, businesses and investment trends worldwide.

Stock Market Today

  • RELX shares rise slightly as £100 million buyback progresses with shares below analyst targets
    June 29, 2026, 9:16 AM EDT. RELX PLC shares ticked up 0.47% to 2,374p on June 29, continuing a significant £1.85 billion share buyback in 2026, which is about 82% of its £2.25 billion target. Despite this, the stock remains down 39.7% year-to-date, underperforming the FTSE 100 index, which is up 19.3%. The buyback pace highlights the company's focus on capital returns, although the overall repurchase represents only 5.4% of RELX's £41.6 billion market cap. Analysts maintain a median price target of 3,140p, roughly 32% above current levels, indicating market undervaluation. The stock's dividend yield stands at 2.84%, with a price/earnings ratio of 18.39, reflecting cautious investor sentiment despite ongoing buybacks.