Seattle, April 15, 2026, 04:12 PDT
Amazon’s Prime Video said on Tuesday it had launched a limited-time U.S. bundle that pairs Apple’s Apple TV streaming service with Comcast-owned NBCUniversal’s Peacock Premium Plus, Peacock’s mostly ad-free plan, for $19.99 a month. The package lets customers watch both services through the Prime Video app.
The shift matters because it gives Apple and Peacock a new sales channel inside Prime Video, which Amazon says already carries more than 100 subscription options and several bundled offers. Apple and NBCUniversal launched the package in October 2025 and said then it could not be bought through third-party device partners.
Bought separately, Apple TV costs $12.99 a month and Peacock Premium Plus costs $16.99, so the Prime Video offer cuts the combined bill by more than 30%. Apple still sells a cheaper $14.99 version that pairs Apple TV with ad-supported Peacock Premium, but Amazon’s Prime Video version offers the higher Premium Plus tier.
Amazon said the bundle mixes Apple originals including “Severance,” “Shrinking” and “Ted Lasso” with Peacock’s NBC and Bravo shows, Universal films and live sports. On sports, Apple TV carries Formula 1 in the U.S., Major League Soccer and Friday Night Baseball, while Peacock offers events such as Premier League matches and NBC’s Sunday Night Football. Amazon News
Ryan Pirozzi, head of Prime Video Channels in the U.S., called the offer “premium entertainment, convenience, and value.” He said it would put more viewing options in one place. MacRumors
When Apple and NBCUniversal introduced the bundle last year, NBCUniversal Media Group Chairman Matt Strauss said the companies were “redefining what the customer journey should be” for streaming bundles. Apple’s Oliver Schusser said the tie-up would bring Apple TV to “more viewers in more places.” NBCUNIVERSAL MEDIA
The expansion lands in a crowded bundle market. Disney sells Disney+, Hulu and ESPN packages, and also a Disney+, Hulu and HBO Max bundle, while Comcast’s Xfinity said this month it had expanded StreamSaver packages that combine Peacock, Netflix, Apple TV, Disney+, Hulu and HBO Max.
But the offer comes with limits. Amazon described it as a limited-time, U.S.-only bundle, and Apple said customers with existing subscriptions may need to manage them to avoid duplicate charges.
