Seattle—April 15, 2026, 04:12 PDT
Amazon’s Prime Video on Tuesday rolled out a limited-time U.S. bundle: Apple TV and NBCUniversal’s Peacock Premium Plus—Peacock’s mostly ad-free tier—paired together for $19.99 a month. Subscribers can stream both platforms from inside the Prime Video app.
This change is notable: Apple and Peacock get a fresh sales avenue inside Prime Video. Amazon counts over 100 subscription options there, plus plenty of bundles. The Apple and NBCUniversal bundle debuted in October 2025, and at launch, buyers couldn’t get it via third-party device partners.
On their own, Apple TV runs $12.99 monthly and Peacock Premium Plus comes in at $16.99, putting the Prime Video package at a discount of over 30% versus buying both solo. There’s also Apple’s $14.99 option, bundling Apple TV with the ad-supported version of Peacock Premium. But Amazon’s Prime Video deal? That one includes the higher-end Premium Plus.
Amazon says the bundle combines Apple originals—think “Severance,” “Shrinking,” “Ted Lasso”—with Peacock’s lineup from NBC and Bravo, plus Universal movies and live sports. For sports fans, Apple TV serves up Formula 1 in the U.S., Major League Soccer, and Friday Night Baseball. Peacock, meanwhile, puts Premier League games and NBC’s Sunday Night Football on the menu. Amazon News
Ryan Pirozzi, who leads Prime Video Channels in the U.S., described the deal as “premium entertainment, convenience, and value.” According to Pirozzi, it brings more ways to watch into a single destination. MacRumors
Last year’s launch of the bundle had NBCUniversal Media Group Chairman Matt Strauss calling it a chance to “redefin[e] what the customer journey should be” for streaming bundles. Apple’s Oliver Schusser pitched the partnership as a way to get Apple TV in front of “more viewers in more places.” NBCUNIVERSAL MEDIA
The move puts Disney into an already jam-packed bundle market. Disney offers packages for Disney+, Hulu, and ESPN, plus another that tacks on HBO Max. Comcast’s Xfinity jumped in earlier this month, rolling out expanded StreamSaver bundles that rope together Peacock, Netflix, Apple TV, Disney+, Hulu, and HBO Max.
There’s a catch: Amazon is pitching this as a U.S.-only deal for a limited time. Apple, for its part, flagged that users with current subscriptions might have to juggle those to steer clear of getting billed twice.
