Cupertino, California, Jan 26, 2026, 09:12 PST
- Apple launched a new AirTag with a longer Bluetooth range and upgraded Precision Finding
- The speaker is 50% louder and Precision Finding now works on newer Apple Watch models
- The tag keeps the same $29 price and works with existing AirTag accessories
Apple on Monday introduced an updated AirTag that it said can be found from farther away and heard more easily, while keeping the same $29 price for a single tag.
The refresh lands as Apple leans harder on Find My, its lost-item and device locator, and pushes features meant to help travelers recover delayed luggage, a use case that has helped trackers go mainstream.
It also extends Apple’s tracking experience beyond the iPhone. Precision Finding — Apple’s on-screen “walk this way” guidance — now works on newer Apple Watch models, giving users another way to hunt for keys and bags without pulling out a phone.
The new AirTag uses Apple’s second-generation Ultra Wideband chip, a short-range radio designed for precise location. Apple said that powers Precision Finding from up to 50% farther away than before and pairs with a new Bluetooth chip that expands the range at which items can be located. Apple
Apple also upgraded the speaker. The company said the new AirTag is 50% louder than the prior model and can be heard from up to twice as far away, with a new chime intended to stand out in a noisy room.
For the first time, Precision Finding works on Apple Watch Series 9 or later and Apple Watch Ultra 2 or later, Apple said. That feature uses a mix of haptic, visual and audio prompts to guide users to a tag.
The tracker ties into Share Item Location, an iOS feature that lets users temporarily share a lost item’s location with third parties such as airlines. Apple said it has partnered with more than 50 airlines to accept those links, and cited SITA as saying carriers using the feature reported fewer baggage delays and fewer unrecoverable bags.
The new AirTag is available to order online now and will reach Apple’s stores later this week, Apple said. A four-pack still costs $99, and free engraving remains available.
Apple is still playing in a crowded tracker market. TechCrunch noted that AirTag’s early momentum pressured rivals such as Tile, which has accused Apple of unfair competition, while others like Chipolo have leaned on cross-platform compatibility and different hardware options. Techcrunch
But the category comes with baggage of its own. Apple again highlighted protections against unwanted tracking — including cross-platform alerts and rotating Bluetooth identifiers — and The Verge noted Apple’s earlier work with Google on an industry standard aimed at limiting misuse. Theverge
