Cupertino, California — Jan 26, 2026, 09:12 PST
- Apple introduced a new AirTag that features an extended Bluetooth range along with improved Precision Finding
- The speaker delivers 50% more volume, and Precision Finding has been extended to newer Apple Watch models
- The tag stays at $29 and remains compatible with current AirTag accessories
On Monday, Apple rolled out a new AirTag with improved range and louder sound, all while sticking to the $29 price for each unit.
This update arrives as Apple doubles down on Find My, its tool for locating lost devices and items, while rolling out features designed to assist travelers in tracking down delayed luggage—a scenario that’s boosted the popularity of trackers.
Apple is pushing its tracking tech beyond the iPhone. Precision Finding, the on-screen “walk this way” feature, is now available on newer Apple Watch models. That means you can track down keys and bags without needing to grab your phone.
The latest AirTag features Apple’s second-generation Ultra Wideband chip, a short-range radio built for pinpoint accuracy. Apple claims this boosts Precision Finding’s range by up to 50% and includes a new Bluetooth chip that extends how far you can track your items.
Apple has also boosted the speaker on the new AirTag. According to the company, it’s 50% louder than before and can be heard from twice the distance. The updated chime is designed to cut through noise more effectively in crowded spaces.
Apple confirmed that Precision Finding is now available on Apple Watch Series 9 and later, as well as Apple Watch Ultra 2 and later. The feature combines haptic feedback, visual cues, and audio signals to help users locate a tag.
The tracker connects with Share Item Location, an iOS feature enabling users to temporarily share a lost item’s position with third parties like airlines. Apple said it’s teamed up with over 50 airlines to support these links and pointed to SITA, which reported that carriers using this feature experienced fewer baggage delays and fewer lost bags that couldn’t be recovered.
Apple confirmed the new AirTag is up for online orders now and will hit their retail stores later this week. The price stays at $99 for a four-pack, with free engraving still included.
Apple remains active in the packed tracker arena. TechCrunch pointed out that AirTag’s strong start has put pressure on competitors like Tile, which has accused Apple of playing unfairly. Meanwhile, others like Chipolo are focusing on cross-platform support and varied hardware choices.
Still, this category carries its own set of issues. Apple pointed out protections against unwanted tracking, such as cross-platform alerts and rotating Bluetooth IDs. The Verge also reminded readers of Apple’s previous collaboration with Google on an industry standard designed to curb misuse.
