Asus hits pause on Zenfone and ROG Phone for 2026 as chairman goes “all in” on AI
Asus chairman Jonney Shih said the company will stop releasing new smartphone models and shift focus to AI hardware. No new Zenfone or ROG Phone devices are planned for 2026. Asus will continue after-sales support for existing phones. Shih cited strong AI server revenue and rising memory costs as factors.