Apple Faces Fresh German Fine Threat After Publishers Reject App Tracking Changes
On Tuesday, German publishers and advertisers amped up their demands on Apple, calling on the country's cartel office to block the tech giant’s proposed tweaks to App Tracking Transparency—known as ATT—and instead hit the company with a fine. ATT forces apps to get iPhone users’ permission before tracking them across third-party apps and sites. Still, the trade groups argue that Apple’s planned changes would leave it holding too much sway over advertising data in the mobile ad business. The stakes are climbing. Germany hasn’t decided if Apple’s December proposal is sufficient, and a ruling against the tech giant could draw heavier European attention to a feature Apple touts as boosting privacy. France already hit Apple with a 150 million euro
