McDonald’s New Under-$3 McValue Menu Is Here, but It May Not Cut Your Bill
On Tuesday, McDonald’s introduced its updated U.S. McValue menu, bringing in items priced below $3 and a $4 breakfast meal deal. Gone is the buy-one, add-one-for-$1 promotion, which had appealed to bargain-seeking customers who considered it the better deal. This shift is significant: McDonald’s wants its value pitch to land, especially as price-sensitive customers keep a close eye on menus. Since 2024, the company has ramped up promotions, reacting to backlash over fast-food price hikes and a dip in visits from bargain hunters.