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January 10, 2026, 12:18 AM EST. Apple's flagship smartwatch, the Apple Watch Ultra 2, has dropped to $549.99 on Amazon, matching its lowest price to date and offering a $250 discount from the $799 list. The price move comes as the Ultra 3 arrived roughly two years after Ultra 2's September 2023 launch. Apple has a track record of updating flagship watches with new WatchOS features for years. The Ultra 2 retains the 49mm case, 3,000-nit display, 100-meter water resistance, and up to 36 hours of battery life, and remains a strong option for health-focused users and casual buyers alike. The first-gen Ultra can be found refurbished for $319; the Series 11 is $329, while the budget-friendly Apple Watch SE is $269.