Journalism

January 14, 2026, 10:16 AM EST. Tesla will stop selling Full Self-Driving as a one-time option after Feb 14, replacing it with a monthly subscription. CEO Elon Musk announced the change on X, detaching FSD from a purchasable package tied to the car and making it a recurring software expense. The move ends years of talk that the car would become an unsupervised self-driving asset whose value would rise. Historically, FSD pricing climbed to $15,000, then fell as deliveries lagged and take rates declined. In 2023 Tesla slashed the upfront price to $8,000; the monthly fee fell to $99. At that rate, buying upfront rarely paid off. The pivot moves Tesla away from a vehicle attached product toward ongoing subscription revenue.