STV Group share price jumps as heavy volume tests World Cup ad bounce
STV Group plc jumped on Tuesday after the London close, a sharp move for a small-cap broadcaster whose investment case now turns on whether World Cup advertising and cost cuts can offset weak UK advertising and programme commissioning. The London Stock Exchange session was a regular Tuesday session, running 0800-1630 BST. Google Finance showed STV at 106.50 pence at 16:35 BST, up 10.90 pence, or 11.4%, on volume of about 274,280 shares. That compared with an average volume of about 37,070 shares. Hargreaves Lansdown showed the market closed with a 102p/103p sell-buy quote and the same 10.90p move; it put the FTSE All Share gain at 0.26%.