Microdrama Apps Are Surging in India and Hollywood — Here’s Why Big Brands Still Aren’t Buying In
MUMBAI, Jan 22, 2026, 16:29 IST India’s app downloads bounced back in 2025, with microdrama apps playing a major role, according to a Sensor Tower report. The country saw 25.5 billion downloads last year, up from 24.6 billion in 2024, while total