Zoom taps PMG as first global media agency of record as it pushes beyond meetings
Zoom Communications named PMG its first global media agency of record after an internal review, with PMG’s “Alli” platform central to the deal. Zoom shares closed Wednesday at $78.02, up 6.15%. The company’s annual net media spend is estimated at $25 million. PMG will handle global media buying and measurement as Zoom seeks to expand beyond video meetings.