NASDAQ:APP 18 October 2025 - 20 February 2026

AppLovin Pops Back Over $600 as Wall Street Watches Key Ad Number
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AppLovin Pops Back Over $600 as Wall Street Watches Key Ad Number

AppLovin shares pushed higher Friday, last up 2.0% to $612.07. Buyers kept coming in as bulls bet the ad-tech firm can get more out of its Axon engine. The stock hit $616.57 in the session, putting AppLovin's market cap near $207 billion. AppLovin’s rally has shifted from a post-earnings pop to a fresh debate on its conversion rate — the chunk of ads that actually get users to download, buy or take action. Investors are watching to see if AppLovin can keep pushing the conversion number higher as the main mobile-gaming thread now grows and ages.
May 29, 2026
AppLovin stock rises as job post hints at “next-generation” social platform
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AppLovin stock rises as job post hints at “next-generation” social platform

New York, Feb 19, 2026, 19:05 EST — After-hours AppLovin ended Thursday up 1.9%, settling around $412. After hours, the stock barely budged. A job listing on the company’s careers page hinted at plans for a “next-generation” social platform. The post seeks a “founding Backend Engineer” to develop systems designed for “millions of users.” There’s no word yet on when the project might launch.
February 20, 2026
AppLovin Under Fire: Shuts Down “Array” After Allegations of Secret App Installs
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AppLovin Under Fire: Shuts Down “Array” After Allegations of Secret App Installs

AppLovin, a fast-growing adtech firm known for marketing mobile games, quietly pulled the plug on Array, its on-device app distribution tool. According to PocketGamer and Bloomberg, an AppLovin spokesperson confirmed that Array was discontinued “last quarter” because the product simply wasn’t economically viable pocketgamer.biz bloomberg.com. In practice, Array had been used by partners such as Samsung and T-Mobile to recommend apps to users and let them install with a single tap adweek.com pocketgamer.biz. The service worked by pre-loading app suggestions on new phones or in ads, so users could skip going through the Play Store. AppLovin’s executives even called Array a significant revenue driver in prior months. But by mid-2025 the company declared the feature a flop and “shut down”
October 18, 2025