CBRL Stock Jumps as Cracker Barrel Faces Test on Road-Trip Bet
Cracker Barrel shares climbed 3.3% to $30.97 in Thursday afternoon Nasdaq trading, outpacing Darden and Texas Roadhouse but trailing Brinker. The move followed the launch of a summer rewards sweepstakes targeting loyalty members after last year’s failed rebrand. Volume remained below average. Revenue and comparable sales both fell sharply in the latest quarter.