Perion stock falls after Q1 miss, AI ad spend soars
Perion Network Ltd. shares slipped further Thursday, last seen down 1.9% at $8.84, extending losses after earnings. Investors set aside AI product growth and stayed focused on the company’s revenue miss and soft profit. The Nasdaq stock tumbled 16% to $9.01 Wednesday after reporting a bigger first-quarter loss and revenue below forecasts, MarketWatch said. Pressure on PERI is key for Perion, as the company is pushing Perion One, its newer ad platform, and Outmax, its AI campaign tool, to make up for weakness in its older web and search units. Customers are starting to spend more through those new lines, but first-quarter results didn’t give investors clear proof that this growth is boosting profits yet.