Pinterest earnings: Stock drops on weak Q1 revenue outlook as AI pivot faces a tougher ad fight
Pinterest shares sank roughly 12% after hours Thursday after the company guided first-quarter revenue to a range of $951 million to $971 million—coming up short of the $980.1 million average estimate from analysts. The image-sharing platform, locked in a fight for advertising spend against TikTok along with Meta’s Instagram and Facebook, fell short of Wall Street’s hopes for the March quarter. The outlook’s under the microscope as Pinterest works to convince advertisers their dollars lead to actual sales—not just inspire users to scroll. Even the slightest miss or cautious forecast ramps up the pressure, with the company fighting for ad spend against much larger rivals.