McDonald’s Feels New Strain in Coca-Cola Partnership as It Pushes Into Specialty Drinks
McDonald’s added six new permanent specialty drinks to U.S. menus on May 6, including refreshers and crafted sodas. The company is testing Red Bull drinks in Colorado and Wisconsin, expanding beyond its long-standing Coca-Cola partnership. Fast-food chains are pushing specialty beverages to attract younger customers and boost profits. McDonald’s plans to introduce a “beverage specialist” role in its U.S. stores.