Netflix plugs Amazon and Yahoo data into its ad tier — and rolls out a new measurement tool
Netflix is adding fresh audience targeting options to its Ads Suite, teaming up with Amazon and Yahoo’s ad-buying platforms. There’s a new measurement tool too, built to show if ads are actually boosting sales or sign-ups. These features hit the U.S. in the second quarter, with more ad-supported markets getting them before year-end, the company said. Netflix is stepping further into performance advertising, a space where brands care less about who viewed an ad and more about what viewers actually do afterward. The company’s spokesperson told ADWEEK these new tools aren’t linked to its upfront strategy — those yearly TV ad negotiations that still account for a portion of ad budgets.
