Coles Group Ltd Faces Fresh Pricing Scrutiny as Digital Shelf-Label Trial Raises Dynamic Pricing Questions
Coles is under scrutiny after confirming digital shelf labels remain on trial in 11 stores, without ruling out future dynamic pricing. The ACCC says dynamic pricing is legal if shoppers are informed, but new rules from July 1 will ban excessive grocery markups for large supermarkets. Coles recently reported a first-half net profit of A$511 million, down 11.3%. The company is also in Federal Court over alleged misleading discount claims.