Reddit Mobile Website Block Sparks Backlash as App Download Prompt Freezes Browsing
Reddit is experimenting with a mobile-web prompt that stops certain users from viewing content unless they install its app, pushing beyond the usual app-install reminders. A spokesperson told Futurism this test targets “a small subset of frequent mobile web users,” citing data showing “the experience is much better for them in the app.” Timing is key here. Reddit last week posted first-quarter revenue of $663 million, marking a 69% jump from the same period last year. Advertising revenue climbed even faster, up 74% to $625 million. Daily active uniques—the count of unique users hitting the site or app each day—grew 17% to 126.8 million.
