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  • Nintendo faces AI-image scrutiny over 'My Mario' marketing campaign
    January 9, 2026, 4:16 PM EST. Nintendo's West-bound rollout of the 'My Mario' collection sparked online questions after fans accused promo images of showing impossible fingers. Critics pointed to a bent thumb and odd finger lengths in one shot. Some defenders argued such quirks can occur in real hands. The company ran four campaign images through AI-detection tools (NoteGBT, Decopy, ZeroGBT), with mixed results: the 'weird thumb' image flagged by some detectors, while others showed low AI likelihood or high editing probability. Marketing teams say post-shoot editing with tools like Photoshop is standard; the odd digits may reflect edits rather than AI creation. Nintendo of America has not yet commented. The debate mirrors broader concerns about AI in advertising and detector reliability.