NEW YORK, March 3, 2026, 15:59 EST
- Analysts are sticking with a “Hold” rating on fuboTV, setting the average target price at $3.33.
- On Tuesday, shares lingered close to their 52-week lows.
- According to a filing, January’s insider sale was linked to tax obligations from vested stock awards.
fuboTV Inc (NYSE:FUBO) is still sitting at a consensus “Hold” from analysts, with MarketBeat on Monday pegging the average 12-month price target at $3.33. The stock traded up roughly 2.6% to $1.20 Tuesday afternoon, after dipping as low as $1.115 earlier in the session, market data show. Research coverage has been split, with Wedbush at “outperform” and Wall Street Zen down at “sell.” 1
Fubo shares have been stuck near the lower end of their $1.11–$4.72 52-week range, with the company’s market cap sitting close to $423 million. Insider ownership stands at 5.3%, while institutional investors account for roughly 39% of the float, according to MarketBeat. 2
With the company still working through the impacts of a sweeping business overhaul, each move has started to weigh on the stock a bit more than usual. “2025 marked a year of transformation for Fubo as we completed a monumental business combination with Hulu + Live TV,” CEO David Gandler told investors when Fubo posted results on Feb. 3. For the quarter ended Dec. 31, Fubo brought in $1.549 billion in revenue, booked a 2-cent loss per share, and reported a net loss of $19.1 million. Cash on hand at the end of the period stood at $458.6 million. Pro forma adjusted EBITDA came in positive at $41.4 million. The company also detailed plans for a reverse stock split sometime this quarter—aiming to boost the share price by reducing the number of shares, not by changing operations. As for the planned reseller and marketing partnership with ESPN, Fubo said final agreements are still pending. 3
When analysts slap a “Hold” on a stock, it typically means they don’t see much urgency to buy or sell right now. The price target? Just their best guess at where shares might land in about a year—not a guarantee.
Ratings are divided—sports-heavy streaming brings scale, sure, but those sports rights don’t come cheap, and margins can flip quickly if ad demand softens or churn ticks up.
Insider moves didn’t go unnoticed either. According to a Form 4, Gandler unloaded 170,279 Class A shares on Jan. 5 at $2.553 apiece, with the filing specifying the sale was strictly for tax obligations connected to vested restricted stock units, all under a preset SEC Rule 10b5-1 trading plan. 4
Fubo brands itself as a sports-first live TV package, offering a channel lineup that looks a lot like cable, but streamed online. The service is angling for cord-cutters alongside bigger names—Alphabet’s YouTube TV, DirecTV Stream, and Dish’s Sling are all in the same chase.
Investors aren’t really doubting demand for streaming sports—it’s the profitability, and how long it can last, that’s up for grabs. When a stock hovers close to its lows, that question just gets harder to ignore.
Still, the potential catalysts for the stock—things like integration-driven efficiencies, expanded distribution, and a post-reverse split bump in the share price—aren’t exactly risk-free. Sports rights expenses can surge. Subscriber churn can hit hard and fast. And reverse splits? Those typically don’t resolve a company’s core problems, sometimes even cranking up volatility.
Analysts aren’t rushing in, despite price targets that sit well above current levels. Over the next few quarters, the company’s ability to boost scale and rein in expenses faces a real test—and could decide if this troubled story finds firmer footing.
