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  • AI dominates the 2026 Super Bowl ads as Svedka, Anthropic and Meta showcase tech
    February 9, 2026, 6:10 AM EST. AI takes center stage at the 2026 Super Bowl as brands use it to create spots and sell products. Svedka touts the first national, primarily AI-generated ad, Shake Your Bots Off, featuring Fembot and Brobot; four months to rebuild the character and train expressions, with humans shaping the storyline. The project was done with Silverside, the team behind recent Coca-Cola AI campaigns. Anthropic aired a jab at OpenAI's ads, sparking a public back-and-forth between founders. Meta rolled out Oakley-branded AI glasses, used by athletes and creators, including IShowSpeed and Spike Lee, to film, post hands-free, and chase dramatic moments. The mix underscores AI as a talking point and a test bed for creative risk-and a source of debate about jobs and hype.

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