Imperial Brands PLC Shares Slip as London Selloff Puts Buyback, Dividend Support to the Test

March 10, 2026
Imperial Brands PLC Shares Slip as London Selloff Puts Buyback, Dividend Support to the Test

LONDON, March 9, 2026, 22:29 GMT

Imperial Brands PLC shares closed down 0.6% at 3,143 pence on Monday, tracking a weaker London market as oil-led inflation worries hit UK stocks and left investors leaning again on the tobacco group’s cash-return story. The FTSE 100 fell 0.3%. 1

That matters now because Imperial is selling steadiness at a jumpy moment. The stock carries an indicated yield of about 5.1%, the company is in the middle of a 1.45 billion pound buyback, its final dividend is due on March 31 and its next trading update lands on April 14. 2

Imperial’s latest filing, published on March 6, showed it bought 765,594 shares for cancellation at an average 3,143.08 pence. Monday’s close sat almost exactly on that level, leaving the stock near the price at which the company itself was buying. 3

Buybacks, when a company repurchases its own stock, shrink the share count and can lift earnings per share if profits hold up. Imperial said after the latest purchase that shares in issue, excluding treasury stock, stood at 786,149,615. 3

In November, the company said 2026 should be in line with its medium-term plan for 3% to 5% annual operating profit growth through 2030 after full-year adjusted operating income edged above market forecasts. Consensus numbers posted by Imperial in February point to 2026 adjusted operating profit growth of 3.8% and revenue growth of 2.4%. 4

Chief executive Lukas Paravicini, who took over in October, said then Imperial would “evolve the distinctive challenger approach” that underpinned recent gains. The board is still changing too: John Rishton is due to join in July and take over as chair in December. 4

When Stefan Bomhard’s retirement was announced in May, Barclays analyst Gaurav Jain said Paravicini’s appointment should “give shareholders confidence”, while Panmure Liberum’s Rae Maile called the move disappointing after an “exceptional five-year run”. 5

Imperial still trails bigger rivals in next-generation products, the industry’s term for vapes and heated tobacco. British American Tobacco, another London-listed peer, said in February that growth in newer products was picking up after warning in December that regulation and tougher U.S. vape competition could leave its 2026 results at the low end of its targets. 5

But the support case can fray. Britain’s Tobacco and Vapes Bill is at third reading in the House of Lords and would phase out tobacco sales for people born on or after Jan. 1, 2009, while a new Vaping Products Duty is due from Oct. 1, 2026; if inflation fears keep rattling the wider market, even high-yield defensives can lose ground. 6

The near-term calendar is tight now: the March 31 dividend payment, the April 14 trading update and the first read on whether Imperial can hold its 3%-5% growth path under new leadership. Monday’s close left the shares near the company’s latest buyback price, with the next signal still ahead. 2