February 3, 2026, 4:26 AM EST. Retailers push Super Bowl-season discounts on TVs, spanning budget sets to premium displays. With CES 2026 introductions pending, many shoppers will see deeper discounts on 2025 models. Deals under $500 cover 32- to 75-inch 4K sets, including the Hisense 32-inch A4, Roku 24-inch, TCL 40-inch S3, Roku 55-inch, and a 75-inch TCL S5 Mini LED at about $480. OLED options remain pricier but reachable, for example Sony 55-inch Bravia XR8B at $998 and Samsung 65-inch S95F at $2,298; larger 77-inch Sony A95L at $3,498. Midrange picks in the $500-$1,000 band include TCL 65-inch T7 and QM8K Mini LED. Peripherals and streaming deals round out the home theater setup.