Apple x Issey Miyake iPhone Pocket Sells Out in Hours: Price, Colors, Street-Style Hype and Where to Buy It Today (15 November 2025)

Apple’s latest “must‑have” isn’t an iPhone 17 or a new Apple Watch — it’s a piece of knitwear. The iPhone Pocket, a limited‑edition 3D‑knitted pouch created with Japanese fashion house Issey Miyake, launched yesterday and has already sold out online in the US, with queues forming outside flagship Apple Stores worldwide. ^[1]

At the same time, fashion media has turned the drop into a broader conversation about Issey Miyake’s street‑style legacy, with a new Vogue piece today framing the Pocket as just the latest way Miyake devotees are wearing their tech. ^[2]

Key Facts at a Glance (15 November 2025)

Product: Apple x Issey Miyake iPhone Pocket
What it is: 3D‑knitted phone sling / pouch inspired by Miyake’s “A Piece of Cloth” concept ^[3]
Prices (US):
- Short strap: $149.95
- Long strap: $229.95 ^[4]
Colors:
- Short: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black
- Long: sapphire, cinnamon, black ^[5]
Launch date: 14 November 2025 in select markets (US, UK, France, Italy, Japan, Greater China, Singapore, South Korea) ^[6]
Status today:
- US online store: sold out across all configurations ^[7]
- Other countries: limited stock; availability varies by region
Nicknames: “$230 sock,” “iSock,” “cut‑up sock” — shorthand for the internet’s mix of fascination and disbelief. ^[8]

What Exactly Is the iPhone Pocket?

Apple describes the iPhone Pocket as a “beautiful way to wear and carry iPhone”, born from a close collaboration between its industrial design team and Issey Miyake’s A‑POC ABLE line. The accessory uses a single piece of 3D‑knitted textile that stretches from a flat strip into a softly cushioned pouch. ^[9]

Key design details:

3D‑knitted, ribbed structure that echoes Miyake’s famous Pleats Please garments.
Designed to fit any iPhone, plus small essentials like cards, keys, AirPods or lip balm. ^[10]
When stretched, the knit partly reveals what’s inside, letting you peek at your screen without fully removing the phone. ^[11]
Can be worn in multiple ways:
- as a wristlet,
- cross‑body sling,
- or tied to a bag as a charm. ^[12]

Apple and Miyake both emphasize that this is not a protective case, but an additional pocket — something you wear over your already‑cased phone. ^[13]

Price, Colors and Sizes: The Fashion Specs

From a tech shopper’s perspective, the iPhone Pocket is firmly in luxury accessory territory.

Pricing

Short strap iPhone Pocket: $149.95 (US)
Long strap iPhone Pocket: $229.95 (US) ^[14]

Internationally, prices translate to around ₹13,000 for the short version in India, where the accessory is being covered but not yet officially released. ^[15]

Color palette

The color story is one of the most fashion‑forward aspects:

Short strap (8 colors): lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black
Long strap (3 colors): sapphire, cinnamon, black ^[16]

Vogue notes that punchy shades like mandarin and peacock echo the new iPhone 17 finishes, hinting that the collaboration was designed with outfit‑plus‑phone color matching in mind. ^[17]

Launch Day: Queues, Sell‑Outs and a Limited “Drop” Mentality

The iPhone Pocket launched on Friday, 14 November, and Apple treated it almost like a streetwear drop rather than a standard accessory.

At Apple’s SoHo store in New York, crowds lined up early to get the pouch, according to Bloomberg, which describes shoppers treating the launch “like a drop from Supreme or Nike.” ^[18]
Online, MacRumors reports that by the time orders opened, the iPhone Pocket was already sold out in the US, with colors and sizes rapidly disappearing in Europe and Asia as well. ^[19]
Apple’s own newsroom labels the pouch a “special‑edition” piece, and there’s no promise of future restocks — adding a layer of scarcity familiar to sneakerheads and collectors. ^[20]

Indian outlet Mint also highlights crowds and quick sell‑outs at SoHo, underlining how the limited quantity itself has become part of the iPhone Pocket’s allure. ^[21]

Today’s Coverage (15 November): From Street Style to Weekly Tech Wraps

As of 15 November 2025, coverage of the iPhone Pocket has shifted from “what is this?” to “what does this mean?” across both tech and fashion media:

Vogue’s new street‑style story, published today, opens by calling the iPhone Pocket one of the week’s biggest news items and recommends styling it with pieces from Miyake’s Pleats Please line — noting that Pleats is already a staple among phone‑clutching street stylers. ^[22]
NDTV’s Weekly Tech Wrap includes the iPhone Pocket alongside more conventional gadget news like the OnePlus 15 and Red Dead Redemption’s mobile launch, singling the pouch out as the week’s most “bizarre” yet buzzworthy tech story. ^[23]
International coverage today ranges from enthusiastic explainers to wry commentary pieces asking whether we’ve reached “peak branded knitwear for gadgets.” Sites like InsideHook and other style verticals frame the Pocket as a long‑anticipated reunion between Cupertino and the fashion house behind Steve Jobs’s black turtleneck. ^[24]

In short, the iPhone Pocket isn’t just a product drop anymore — it’s this weekend’s crossover moment between tech blogs, fashion magazines and mainstream news.

Internet Reaction: “$230 Sock” vs. Design Object

The internet, predictably, has had a field day.

The skeptics

The Washington Post framed its analysis with the question: “Would you buy a $230 sock?” and ultimately concluded that while the concept fits the phone‑lanyard trend, the execution feels fussy and overpriced for everyday use. ^[25]
The New York Post and other tabloids describe the pouch as a “sock” and “peak brand delusion,” contrasting the price with the cost of some budget Android phones. ^[26]
Tech commentators on sites like PhoneArena argue that the iPhone Pocket is a “bad deal,” pointing out that basic cross‑body straps and pouches exist at a fraction of the cost. ^[27]

The fans

On the other side, there’s a quieter but vocal group that genuinely loves it:

Style writers and long‑time phone‑lanyard users point out that many people already wear their phones — the iPhone Pocket simply turns that habit into a designed object rather than an improvised strap. ^[28]
Some Apple fans call it a spiritual successor to the iPod socks — whimsical, arguably impractical, but deeply charming to those who enjoy “soft” tech accessories. ^[29]

The split reaction makes the Pocket something rare in Apple’s accessory lineup: a product that functions as both a design experiment and an online Rorschach test for how people feel about tech‑adjacent luxury.

Issey Miyake’s Street‑Style Legacy Meets Apple’s Hardware Minimalism

While tech sites fixate on the price, fashion‑focused coverage zooms out to the decades‑long relationship between Apple and Miyake:

Steve Jobs’s iconic black turtlenecks were famously designed by Issey Miyake, and have long symbolized Apple’s minimalist, uniformed approach to presentation. ^[30]
Miyake’s A‑POC (“A Piece of Cloth”) research treats garments as continuous, engineered textiles — a philosophy that shows up clearly in the Pocket’s single‑piece knit construction and its ability to morph from flat strip to roomy pouch. ^[31]
Apple’s designers describe the collaboration as a “meeting of minds”, with prototypes evolving like a jazz session between Cupertinian engineers and Tokyo textile designers. ^[32]

Today’s Vogue street‑style piece reinforces the idea that Miyake clothing and Apple devices have already been co‑starring on sidewalks for years — the iPhone Pocket simply makes that relationship explicit by turning your phone into another pleated accessory. ^[33]

Where to Buy the iPhone Pocket Today (15 November 2025)

1. Apple Online Store

As of today:

United States: MacRumors and Bloomberg both report the iPhone Pocket is sold out online in all configurations. ^[34]
Other launch markets (UK, France, Italy, Japan, Greater China, Singapore, South Korea): some colors and sizes appear intermittently available, but stock is described as “limited” and highly variable by region. ^[35]

Given how quickly availability changes, checking your local Apple online store directly is now the only reliable way to know what’s left.

2. Select Apple Store Locations

Apple and MacRumors list a set of flagship locations carrying the iPhone Pocket “while supplies last”: ^[36]

Apple SoHo (New York)
Apple Regent Street (London)
Apple Ginza (Tokyo)
Apple Orchard Road (Singapore)
Apple Piazza Liberty (Milan)
Apple Marché Saint‑Germain (Paris)
Apple Canton Road (Hong Kong)
Apple Myeongdong (Seoul)
Apple Jing’an (Shanghai)
Apple Xinyi A13 (Taipei)

Reports from New York and other cities suggest that lines cleared out much of the initial stock on launch day, but a few stores may still have scattered inventory. ^[37]

3. Resale and Fashion Marketplaces (Soon)

Apple is calling this a special‑edition release with no confirmed restock. Analysts and blogs expect a secondary market to emerge quickly on resale platforms and fashion consignment sites, especially for rare color/length combinations like long‑strap Sapphire. ^[38]

If you’re considering resale:

Expect mark‑ups for sold‑out colors and the long strap.
Verify authenticity — Apple‑Miyake branding and packaging are likely to become collector details.

Fashion vs. Function: Who Is the iPhone Pocket For?

Based on reviews and early hands‑on impressions, the iPhone Pocket seems best suited to three types of people:

Fashion‑first users
- Those who already think of their phone as part of their outfit.
- Fans of Miyake’s pleats who see the Pocket as a miniature, wearable version of their favorite trousers or coats. ^[39]
Minimalist everyday carriers
- People who want to leave the house with just a phone plus one or two essentials, especially for quick errands, concerts, or travel.
- Commentators note that festivals and airport runs are exactly where phone slings shine. ^[40]
Collectors and Apple completists
- Those who view this as Apple’s most significant fashion collaboration since Apple Watch Hermès, and who collect limited Apple accessories. ^[41]

If you mainly want drop protection and practicality at the lowest possible cost, critics are right: cheaper cross‑body cases exist everywhere. But if you see your tech as part of your wardrobe, the iPhone Pocket functions more like a small piece of wearable design history than a simple phone sleeve.

Quick FAQ: Apple x Issey Miyake iPhone Pocket (Updated 15 November 2025)

When did the iPhone Pocket launch?
It launched on 14 November 2025 in the US, UK, France, Italy, Japan, Greater China, Singapore and South Korea. ^[42]

How much does it cost?

Short strap: $149.95 (US)
Long strap: $229.95 (US) ^[43]

Which colors are available?

Short strap: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black
Long strap: sapphire, cinnamon, black ^[44]

Is it sold out?

US online store: yes, as of 15 November 2025.
Other markets: limited stock; status varies by region and store. ^[45]

Does it replace a case?
No. It’s a soft, wearable pouch meant to be used with your existing phone case, not instead of one. ^[46]

Why is everyone talking about it?
Because it sits at the intersection of:

a high‑fashion collaboration with Issey Miyake,
a limited, hype‑driven drop,
and an online debate about whether a $230 “sock” for your phone is clever, ridiculous, or both. ^[47]

Unboxing Apple x Issey Miyake’s $150 iPhone Pocket (Sock)

Watch this video on YouTube.

References