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Apple x Issey Miyake ‘iPhone Pocket’ launches: price, colors, release date, and where to buy (Nov. 11, 2025)

November 11, 2025
by
Apple x Issey Miyake ‘iPhone Pocket’ launches: price, colors, release date, and where to buy (Nov. 11, 2025)

Apple teams up with Issey Miyake on a limited‑edition, 3D‑knitted “extra pocket” for your iPhone — arriving this Friday at select flagships and online.

  • What it is: A limited‑edition, 3D‑knitted wearable “pocket” designed by Apple and Issey Miyake to hold any iPhone (plus small essentials). It comes in short and long strap lengths. [1]
  • Price:$149.95 (short strap), $229.95 (long strap). [2]
  • Colors: Short strap in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black; long strap in sapphire, cinnamon, black. [3]
  • Release date:Friday, Nov. 14, 2025, online and at select Apple Stores worldwide. [4]
  • Why it matters: It’s Apple’s most fashion‑forward collaboration since Apple Watch Hermès (2015), bringing couture textile craft to a mainstream tech accessory. [5]

The news

Apple and Issey Miyake today unveiled iPhone Pocket, a minimalist, 3D‑knitted pouch meant to be worn, tied to a bag, or carried by hand. Apple describes it as “an additional pocket,” with a ribbed open structure that expands to fit your phone and other pocketables—and even lets you peek at the display when stretched. It’s crafted in Japan and designed to work with any iPhone. [6]

The release deepens Apple’s long‑running dialogues with high fashion. As Vogue notes, it’s the company’s first marquee fashion‑house partnership since Apple Watch Hermès launched a decade ago—this time leaning into Issey Miyake’s A‑POC (“A Piece of Cloth”) ethos and pleated textile innovation. [7]

Design & wearability

The iPhone Pocket comes in two lengths: a short strap (wear it over the wrist or knot it as a bag charm) and a long strap (wear it cross‑body). The knitted textile is robust yet stretchy, echoing the brand’s Pleats Please language. Yoshiyuki Miyamae, design director at Miyake Design Studio, frames the concept as “the joy of wearing iPhone in your own way,” while Apple’s industrial design VP Molly Anderson highlights shared values of craftsmanship, simplicity, and delight. [8]

Price, colors & what’s in the line

  • Short strap:$149.95 in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black.
  • Long strap:$229.95 in sapphire, cinnamon, black.

The palette is intentionally designed to mix‑and‑match with current iPhone finishes—think Cosmic Orange on iPhone 17 paired with cinnamon—for a coordinated, styled‑like‑an‑outfit look. [9]

Release date & where to buy

Friday, Nov. 14, 2025. Available at select Apple Store locations and online in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US. Flagship stores showcasing the piece include Apple SoHo (New York City), Regent Street (London), Jing’an (Shanghai), Ginza (Tokyo), Myeongdong (Seoul), Orchard Road (Singapore), Marché Saint‑Germain (Paris), Piazza Liberty (Milan), Canton Road (Hong Kong), and Xinyi A13 (Taipei). [10]

Context: Apple, fashion, and a wink to the iPod sock

Coverage has already nicknamed it a “fancy iPhone sock”—a knowingly playful reference to Apple’s 2004 iPod Socks and, more broadly, to the brand’s recent cross‑body iPhone strap. But unlike a strap, this piece is a fully knitted pocket that encloses and carries your phone and daily essentials. [11]

Packaging & craft details

True to both brands, even the unboxing gets design love. As reported by Vogue, the packaging nods to Japanese rice‑paper candy bags—meant to evoke ceremony and delight—while the product itself channels A‑POC’s “single piece of cloth” philosophy through modern 3D knitting. [12]

Why it matters for shoppers

  • It’s wearable tech—literally. Beyond cases and straps, iPhone Pocket treats the phone as part of the outfit, elevating a daily carry into a fashion accessory. [13]
  • It’s limited edition. Apple labels the release limited; quantities weren’t disclosed—if you want specific colors, plan to act quickly on launch day. [14]
  • It’s compatible with any iPhone. No sizing matrix to worry about; the knit flexes to fit. [15]

How to choose your iPhone Pocket

  • Pick your length for wear style. Go short for wrist carry or bag‑charm styling; choose long for hands‑free crossbody. [16]
  • Match your palette. Apple and Issey Miyake tuned colors to complement current iPhone finishes; cinnamon with warm iPhone hues, sapphire with cool blues, peacock or mandarin for pop. [17]
  • Think use‑case. The open rib lets you glimpse notifications without fully removing your phone; the knit expands to hold AirPods or lip balm alongside your device. [18]

Frequently asked questions

Does iPhone Pocket protect like a case?
It’s a wearable pocket, not a drop‑rated case. Apple positions it as a stylish way to carry your phone and small items, not as impact protection. [19]

Will it fit my phone?
Yes. Apple says the 3D‑knitted construction is designed to fit any iPhone. [20]

When and where can I buy it?
Nov. 14 online in the listed regions and at a handful of global Apple flagships (see store list above). [21]

Why is everyone calling it a sock?
That’s a tongue‑in‑cheek nod from early coverage—and a callback to Apple’s old iPod Socks—but this is a fully knitted pocket with strap options and a broader color range. [22]

Editor’s take

With iPhone Pocket, Apple isn’t just selling a carrier—it’s styling the phone. The collaboration taps Issey Miyake’s textile inventiveness to turn a tech object into a wearable element that’s playful, functional, and instantly giftable. If you’ve ever wanted your iPhone to be part of your look instead of just another rectangle in your bag, this one’s aimed squarely at you. [23]

Sources

Apple Newsroom announcement and full availability/price details; store list and colorways. [24]
Vogue profile and design backstory; packaging; Apple’s first major fashion partnership since Hermès (2015). [25]
The Verge early coverage and comparison to Apple’s strap/sock history; online availability timing. [26]
9to5Mac launch coverage; limited‑edition framing and pricing overview. [27]

Apple 聯名 三宅一生 iPhone Pocket 蘋果 與ISSEY MIYAKE 合作
Watch this video on YouTube.

References

1. www.apple.com, 2. www.apple.com, 3. www.apple.com, 4. www.apple.com, 5. www.vogue.com, 6. www.apple.com, 7. www.vogue.com, 8. www.apple.com, 9. www.apple.com, 10. www.apple.com, 11. www.theverge.com, 12. www.vogue.com, 13. www.vogue.com, 14. 9to5mac.com, 15. www.apple.com, 16. www.vogue.com, 17. www.apple.com, 18. www.apple.com, 19. www.apple.com, 20. www.apple.com, 21. www.apple.com, 22. www.theverge.com, 23. www.vogue.com, 24. www.apple.com, 25. www.vogue.com, 26. www.theverge.com, 27. 9to5mac.com

Mateusz Brzeziński

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