Mobile Marketing

AppLovin Under Fire: Shuts Down “Array” After Allegations of Secret App Installs
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AppLovin unter Beschuss: Schließt „Array“ nach Vorwürfen geheimer App-Installationen

AppLovins Array-Plattform und deren Abschaltung AppLovin, ein schnell wachsendes Adtech-Unternehmen, das für das Marketing von Mobile Games bekannt ist, hat still und leise Array, sein On-Device-App-Distributions-Tool, eingestellt. Laut PocketGamer und Bloomberg bestätigte ein AppLovin-Sprecher, dass Array „im letzten Quartal“ eingestellt wurde, weil
November 4, 2025

Technology News

  • Instagram Limits Hashtags to Five Per Post to Tackle Spam and Refocus Discovery
    December 19, 2025, 4:00 PM EST. Instagram is imposing a universal limit of five hashtags per post and reel, after testing shorter caps to curb spam and misuse. The change reflects the platform's view that hashtags no longer drive discovery as strongly as AI algorithms and relevance-based sorting, though targeted tags can still guide users to related content. The update follows a broader stance seen in Threads, where tag usage is even more restricted. Adam Mosseri has repeatedly said that hashtags don't meaningfully boost reach, even as creators note some value for topic signaling. The move aims to improve user experience while reducing misuse across the app.