Marketing

AppLovin Under Fire: Shuts Down “Array” After Allegations of Secret App Installs
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AppLovin sous le feu des critiques : fermeture de « Array » après des accusations d’installations secrètes d’applications

La plateforme Array d’AppLovin et son arrêt AppLovin, une entreprise adtech en forte croissance connue pour le marketing de jeux mobiles, a discrètement mis fin à Array, son outil de distribution d’applications intégré à l’appareil. Selon PocketGamer et Bloomberg, un porte-parole d’AppLovin
novembre 4, 2025

Technology News

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    November 4, 2025, 2:10 PM EST. Michael Burry's Scion Asset Management disclosed more than $1 billion in put options on Nvidia and Palantir, signaling bets against tech giants amid concerns of an AI-driven bubble. The move follows his cryptic social posts about market omens and underscores his contrarian stance on tech hype. Palantir CEO Alex Karp pushed back, calling the tactic odd while noting the companies are among the profits drivers of AI. Nvidia meanwhile faced a late-day dip as the broader market waded through earnings and growth questions. The episode highlights how rapid AI spending has yet to translate into predictable profits, even as chipmakers and data-hoarders remain market leaders.
  • Why CFOs Are Skeptical-But Optimistic-About AI
    November 4, 2025, 2:08 PM EST. Chief financial officers express guarded enthusiasm about AI, citing potential productivity gains, better forecasting, and cost savings, alongside concerns over data quality, governance, security, and compliance. Many see AI as a strategic enabler for finance functions-if accompanied by clear ROI, robust risk controls, and skilled talent-rather than a magic solution. The summary emphasizes careful piloting, phased investments, and measurable metrics to separate hype from value. Executives highlight the need for governance frameworks, talent upskilling, and alignment with financial planning and corporate strategy to realize durable benefits. Overall, CFOs remain cautious but increasingly convinced that AI can unlock long-term value when deployed with discipline and transparency.
  • GenAI and Agentic AI Transform Professional-Grade Legal Workflows
    November 4, 2025, 2:06 PM EST. GenAI creates content and agentic AI executes multi-step tasks, enabling end-to-end legal workflows that automate from creation to execution. Professional-grade AI offers domain-specific training, higher accuracy, secure integrations, and a human-in-the-loop design to ensure reliability. Key criteria when selecting legal AI include transparent workflows, data grounded in legal expertise, strong security/compliance, and seamless integration with environments like Microsoft 365. While GenAI handles drafting and summarizing, agentic AI plans and executes tasks, coordinating with tools and rerouting when needed. Humans review outputs and guide decisions, ensuring professional judgment remains central. Together, these technologies augment legal expertise without replacing practitioners.
  • WhatsApp launches Apple Watch app with chats, voice messages and call notifications
    November 4, 2025, 2:04 PM EST. WhatsApp is rolling out a WatchOS app that brings WhatsApp chats, voice messages, and call notifications to the wrist. The update, announced in a blog post, lets users read, reply, and view conversation history directly on the Apple Watch Series 4+ running watchOS 10 or later, with support for images and stickers and preserving end-to-end encryption. The new app still requires an iPhone nearby to function and may not work when the watch is cellular-connected while the iPhone is off. WhatsApp previously arrived on WearOS in 2023, but its Facebook Messenger Apple Watch app was discontinued in 2023. This early edition marks the start of a broader, wrist-based chat experience and is the first step toward deeper watch integration.
  • Seattle romance bookstore Swoon City uses AI to tailor inventory and loyalty program
    November 4, 2025, 2:02 PM EST. Marissa Coughlin and Constantine Vetoshev opened Swoon City, a romance bookstore and crafting hub in Seattle's Ballard neighborhood, with AI playing a key behind-the-scenes role. They analyzed Seattle Public Library borrowing data to curate a 3,000-book inventory, then built a custom generative AI tool to categorize titles into sub-genres like paranormal romance, LGBTQ, enemies-to-lovers, and urban fantasy. For loyalty, Claude from Anthropic helped model reward options, with the AI advising on build-it-yourself paths. The couple avoid using AI to write books or covers, preferring it for operations and discovery. They emphasize that AI is a practical tool for small businesses when used creatively and transparently.