January 10, 2026, 4:32 AM EST. Retail listings show the Apple Watch Ultra 2 at a record-low price of $549, down from $799. The 49mm titanium case, 72-hour battery, and programmable Action Button anchor its rugged design. It supports precision GPS for outdoor treks and a suite of fitness metrics to track workouts and daily health checks. Apple positions it for serious athletes and fitness enthusiasts, while the price drop could spur early-year demand for premium wearables.
