NEW YORK, March 1, 2026, 14:38 (EST) — Market closed.
- ServiceNow outlined a telecom-focused “Autonomous CRM” push timed to Mobile World Congress in Barcelona this week.
- The stock last closed lower on Friday, but held up better than several large software peers.
- Investors head into Monday watching AI-driven swings, plus a packed week of tech events and U.S. data.
ServiceNow, Inc. said it will showcase a telecom-focused “Autonomous CRM” at Mobile World Congress this week, pitching customer relationship management software — CRM — that uses “AI agents,” software bots that can take actions across sales and service workflows. The company said its upcoming customer-experience research found 75% of telecom customers rate their service as less than great and 51% would switch because of slow or poor service. Shares last closed down 1.18% at $108.01 on Friday; ServiceNow cited Bell as an early user and said the rollout cut customer response time by 25%, with Bell executive Hadeer Hassaan calling ServiceNow “central to our goal of keeping promises to our customers.” 1
The timing matters. Software stocks have been swinging on fears that “agentic” AI could redraw who keeps the customer interface — and who gets paid. “There continues to be this … back and forth about who might be the victim and those that will actually emerge winners,” said Kristina Hooper, chief market strategist at Man Group, in a Reuters report on the week ahead that also flagged Friday’s U.S. jobs report as a market test. 2
Mobile World Congress runs March 2-5 at Fira Gran Via in Barcelona, one of the bigger global stages for telecom and network operators. For markets, it can be a headline machine — product claims, customer demos, partner tie-ups — and that can leak into trading on the margin, especially in battered software names. 3
ServiceNow is leaning hard on a simple pitch: fewer screens, fewer handoffs, more automated work. Investors have heard versions of that story for years, but the “agents” framing is new enough that it can move sentiment in a market that’s already jumpy.
Friday’s tape was ugly, even before weekend positioning. ServiceNow’s dip snapped a three-day winning streak, yet it outperformed several peers on the day as Salesforce fell 2.35%, Oracle slid 3.27% and Synopsys dropped 2.82%. The S&P 500 fell 0.43% and the Dow sank 1.05%; about 18.4 million ServiceNow shares traded, slightly above its 50-day average, and the stock ended nearly 49% below its 52-week high of $211.48. 4
Next up on the company calendar is Bill McDermott’s scheduled appearance at the Morgan Stanley Technology, Media & Telecom Conference on Wednesday, March 4, where ServiceNow has said he will take part in a fireside chat at 12:20 p.m. PT. 5
Macro will sit on top of everything anyway. Traders will be watching whether Friday’s jobs data changes the interest-rate debate; higher yields tend to hit long-duration growth stocks first, and enterprise software has been living in that crossfire.
There’s a downside case, too. Big conference weeks can produce slick demos and thin follow-through, and buyers don’t always move budgets on the same timeline as product news. If the next headlines reinforce “AI disruption” worries — or if risk appetite fades — ServiceNow’s shares could struggle to hold gains even if the company keeps shipping new features.
For Monday and the week ahead, the first checkpoints are the start of MWC in Barcelona on March 2, then McDermott’s March 4 Morgan Stanley slot — two chances for fresh signals on demand, competition, and whether the “agents” narrative is landing with customers.
