New York, Feb 18, 2026, 07:37 ET — Premarket
- Snap clawed back roughly 0.7% in premarket trade, following a 2.1% slide on Tuesday.
- Snapchat plans to kick off alpha testing for creator subscriptions in the U.S. starting Feb. 23.
- Snap’s chief accounting officer has filed to sell shares as part of tax withholding tied to RSUs, according to a company disclosure.
Snap Inc shares ticked up roughly 0.7% to $4.77 before the bell Wednesday. That follows a 2.1% drop the previous session, which left the stock at $4.73.
Snapchat is rolling out alpha tests for its “Creator Subscriptions” in the United States starting Feb. 23, putting a fresh revenue option on the table for creators in addition to what’s already available. Snap
Why it matters now: Snap’s been pushing more into subscriptions and other so-called “non-ad” revenue, chasing more predictable cash as the digital ad market whipsaws. Shares remain stuck close to the bottom of their recent range. Traders haven’t hesitated to sell into any bounce without a solid revenue signal. StockAnalysis
Snap’s Rebecca Morrow is looking to unload 16,499 shares, worth roughly $77,572, per a Form 144 dated Feb. 17. The filing shows the transaction is related to restricted stock units and intended to cover taxes from RSU vesting.
Form 144 lets U.S. regulators know when someone plans to sell restricted or “control” securities under Rule 144. Restricted stock units (RSUs) become shares once they vest. Companies and executives typically sell or hang onto a chunk to handle the tax bill.
On Snap’s investor relations page, Morrow is named as chief accounting officer.
Snapchat is ramping up its creator subscriptions, stepping right into the ongoing battle for creator loyalty. Platforms are pushing for nonstop content, while creators chase steady income. Meta’s already in the mix with subscriptions for both Instagram and Facebook, TechCrunch pointed out.
Earlier this month, CEO Evan Spiegel pointed to a turn toward profitable growth in Snap’s results, crediting the move to both “revenue diversification” and better margins. “Began to reflect,” he said of the shift. Q4Cdn
Wall Street got a muddled read from the latest earnings cycle. Snap projected first-quarter revenue that missed analyst forecasts, citing tough competition for ad dollars—heavy hitters like Meta and TikTok in the mix, according to Reuters.
The new subscription product remains in its early days—it’s just an alpha test for now. Snap hasn’t laid out any timeline for wider rollout, hasn’t specified what share creators might get, and hasn’t offered projections for how much revenue the feature could generate this year. Execution could break either way: low adoption keeps Snap tethered to ad trends, but a rapid ramp might spark concerns over engagement or product compromises.
