New York, Feb 10, 2026, 14:15 (EST) — Regular session
- SoFi shares slipped roughly 0.8% in afternoon trading, fluctuating between $21.04 and $21.99 during the session.
- SoFi’s Hong Kong branch announced plans to introduce digital asset trading within its app, thanks to a new partnership with OSL.
- Sentiment got a boost from a broker upgrade yesterday; now all eyes are on U.S. inflation data.
Shares of SoFi Technologies Inc slipped 18 cents, roughly 0.8%, to $21.17 during Tuesday afternoon trading. Earlier, the stock had reached a peak of $21.99.
This move is significant since SoFi offers a quick gauge of risk appetite: it behaves like a growth stock but operates amid lending spreads, deposits, and consumer demand. Traders have been searching for new clues after the post-earnings dip pushed the stock close to $21.
Citizens raised SoFi’s rating to “Market Outperform” from “Market Perform” just a day earlier, setting a $30 price target — their projection of the stock’s potential over the next 12 months. Analyst Devin Ryan pointed out that a “risk-off rotation,” where investors pull back from high-growth stocks, weighed more on SoFi than short-term macroeconomic worries. (Investing)
On Tuesday, SoFi’s Hong Kong brokerage announced a partnership with OSL Group to introduce digital asset trading within the SoFi Hong Kong app. This marks SoFi’s first digital asset push outside the U.S. Annie Lok, SoFi Hong Kong’s VP and head, emphasized that the collaboration proves “compliance and innovation go hand-in-hand.” Eugene Cheung from OSL Group called it “a significant step” toward bringing regulated crypto into mainstream finance. (Osl)
SoFi’s Hong Kong expansion comes after a quarter where the company raked in total net revenue of $1.03 billion and net income of $173.5 million, with diluted earnings per share hitting $0.13. CEO Anthony Noto highlighted that the quarter marked their first time surpassing “more than $1 billion” in revenue. (Stock Titan)
A regulatory filing late Monday revealed director Steven J. Freiberg exercised options for 250,000 shares at $7.33, then sold 94,225 shares at $20.31. According to the filing, the sale covered exercise costs, taxes, and fees. (Stock Titan)
Macro factors remain in play. Federal Reserve Bank of Cleveland President Beth Hammack suggested rates might stay steady “for quite some time.” Meanwhile, Dallas Fed President Lorie Logan expressed she’s “cautiously optimistic” that the current policy will bring inflation back to target without needing more cuts. (Reuters)
For SoFi, a “higher for longer” rate scenario has two sides — it boosts interest income on certain assets but could dampen borrowing demand and strain credit performance if the economy slows down.
The trade remains fragile. Should the crypto rollout in Hong Kong attract heavy scrutiny or see sluggish adoption, investors might just dismiss it as background noise. When risk appetite wanes, SoFi often gets sold off immediately, with the debate coming afterward.
The next big trigger is Friday’s U.S. January Consumer Price Index report, set for 8:30 a.m. ET. It has the power to shift rate expectations and, in turn, impact the valuations of growth-focused financial stocks such as SoFi. (Bls)
