New York, February 11, 2026, 10:02 (ET) — Regular session
- Target shares edged up in morning trading after Tuesday’s decline.
- The retailer confirmed it still expects results to match prior guidance and announced senior leadership changes effective Feb. 15.
- Investors’ next big checkpoint is Target’s March 3 financial community meeting with earnings and a strategy update.
Target Corp (TGT.N) shares rose 0.2% to $113.44 in morning New York trading on Wednesday, stabilizing after a selloff tied to a flurry of headlines around the retailer’s overhaul under new CEO Michael Fiddelke.
The timing matters. Target is making early, visible moves on staffing and structure with its quarterly results now in sight, and investors have been quick to mark down anything that looks like a slow reset.
On Tuesday, Target fell 1.98% to $113.23 as the S&P 500 slipped 0.60% in a broadly weak session; Costco dropped 2.57% and Walmart lost 0.82%, according to MarketWatch data. (MarketWatch)
Target said Lisa Roath will become chief operating officer — the executive who runs day-to-day operations — and Cara Sylvester will take over as chief merchandising officer, effective Feb. 15. Chief commercial officer Rick Gomez will depart and Jill Sando will retire, as the company moves to a single chief merchandising officer structure. “These leadership changes align the right talent and expertise with key roles, and simplify our structure,” Fiddelke said. (Target Corporation)
A regulatory filing showed Target also expects to report fourth-quarter 2025 sales and full-year earnings in line with its prior forecast, including both GAAP earnings (standard accounting results) and adjusted earnings that exclude certain items. (SEC)
In November, Target said it expected a low single-digit decline in fourth-quarter sales and forecast full-year adjusted earnings per share of about $7.00 to $8.00, with full-year GAAP EPS of about $7.70 to $8.70. (Target Corporation)
The retailer has also been shifting dollars toward stores. An internal memo seen by Reuters said Target will eliminate around 500 office and supply-chain jobs and cut the number of store districts to fund more hours and training for frontline employees. “It’s an immediate addition of store payroll to support more hours and more training dollars for our store teams,” a Target spokesperson told Reuters. (Reuters)
Separately, Target and its Roundel retail media unit are testing contextual advertising in ChatGPT with OpenAI, according to a Target fact sheet. “We believe ads play an important role in continuing to support broad access to AI,” said Asad Awan, OpenAI’s ads and monetization lead, while Target said traffic from ChatGPT to Target has been growing about 40% on average each month. (Target Corporation)
But the push comes with execution risk. Job cuts in supply chain and district offices can show up fast if in-stocks slip or store standards wobble, and the ChatGPT pilot may prove too small — or too early — to change the earnings story.
Target’s next scheduled catalyst is its March 3 financial community meeting, when it plans to release fourth-quarter and full-year 2025 results and brief investors on strategy. (Target Corporation)
