New York, Feb 21, 2026, 10:24 EST — The market has closed.
- Trump Media slipped 4.3% to finish Friday at $10.11.
- The adviser behind Truth Social-branded ETFs has struck a deal to acquire the MAGA ETF, with plans to wrap up the transaction in the second quarter.
- All eyes on Monday: investors are zeroed in on that $10 mark, plus the latest word on Trump Media’s token launch and ETF plans.
Trump Media & Technology Group Corp dropped 4.3% Friday, ending the session at $10.11. Shares moved between $10.07 and $10.70 during the day. Over the past year, the stock’s been as low as $7.78 and as high as $64.02.
U.S. markets are closed for the weekend, leaving Truth Social’s parent company waiting for something concrete to work with when trading resumes Monday. Most of the chatter now circles its finance ambitions rather than the app itself.
Thursday brought a new twist: Yorkville America Equities, the adviser running five just-launched Truth Social-themed ETFs, announced plans to buy the Point Bridge America First ETF (MAGA). That adds roughly $32 million under their umbrella. Reuters noted this follows a late-January pact for the God Bless America ETF (YALL), bringing in another $101 million. 1
The MAGA fund is set to be reshaped into the Truth Social America First ETF, pending both shareholder and regulatory green lights, according to a PRNewswire statement. The deal aims to close sometime in the second quarter. Point Bridge founder Hal Lambert described the fund as a way for investors to target “US based America First companies.” Yorkville’s Steve Neamtz echoed that theme, saying, “We align with America First.” 2
Stocks kept up their climb, with the S&P 500 tacking on 0.7% Friday and the Nasdaq adding 0.9%, according to the Associated Press. 3
Trump Media operates Truth Social, its social-media app, along with the Truth+ streaming platform. The company is also promoting a fintech offshoot under the Truth.Fi brand. 4
The company’s digital-token plan, linked to share ownership, sets Feb. 2 as the record date for eligibility. Nasdaq noted that instructions for claiming the token will be mailed out, but only after the record date. The company hasn’t specified when those details will go out. 5
Aside from the ETF branding effort and the token initiative, attention is sticking to what’s next for Trump Media’s all-stock merger with fusion outfit TAE Technologies. Both companies are still pointing to mid-2026 for closing the deal. 6
Still, plenty could go off track here. ETF roll-ups are still waiting on sign-off, and those approvals don’t always land on schedule. Token distribution’s routed through a web of brokers and middlemen. And DJT? That stock can whip around fast, especially when retail traders rush in and the liquidity’s thin.
The next big mark is Monday’s open, Feb. 23. Traders are eyeing DJT to see if it keeps above $10 and looking out for any fresh filings or statements that might nail down dates for the ETF acquisitions and the token launch.
