New York, Feb 15, 2026, 09:23 EST
X is gearing up to introduce “Smart Cashtags” in the next couple of weeks, according to head of product Nikita Bier. The tool, Bier says, will let users buy and sell stocks and crypto right from their timelines. Although Bier is keen to see crypto gain traction on the platform, he sounded a warning: any app rewarding users for spamming or harassing people will be hit with stricter API restrictions. (TradingView)
Elon Musk now faces added pressure as he works to transform X—still known to many as Twitter—into something beyond a social platform. Letting users trade directly from their feed? That would move X decisively into financial services territory.
X is now a noisy hub for market talk—crypto in particular, where rumors and headlines often outrun the facts. Letting users flip posts into orders more easily? That’s likely to drag even more of that action out into the open.
Cashtags—think $BTC for bitcoin, $TSLA for Tesla—let users tag tickers in posts and instantly pull up an asset page. X rolled out a simple cashtag tool back in 2022 to track select stocks and crypto prices, but it scrapped the feature later on, according to Cointelegraph. The publication said it reached out to X regarding the updated tool, but didn’t hear back. (TradingView)
Still, Bier moved to cool any talk about X becoming a full-fledged broker. He clarified that X won’t process trades or serve as a brokerage itself—those looking to buy or sell will be redirected to outside brokerages or exchange partners, according to Stocktwits. (Stocktwits)
Such an arrangement might allow X to avoid direct involvement with customer accounts and licenses initially. But responsibility for content it promotes, and the speed at which scams are removed, stays squarely with the platform.
For years, Musk has held up China’s WeChat as the prototype for an all-in-one platform. Here in the U.S., retail investors already turn to one-tap apps like Robinhood for stocks or Coinbase for crypto—but those don’t blend everything into a single social feed.
Elon Musk is ramping up his trading push just as he gets ready to roll out a payments platform, X Money. During a company presentation this week, Musk described his vision for X: “the place where all the money is.” He went further, calling it the “central source of all monetary transactions,” according to DL News.
Plenty of gaps remain. X hasn’t named the brokers or exchanges backing the buttons, hasn’t listed supported assets, and hasn’t specified where the feature debuts. Any compliance hiccup, abuse spike, or holdup could stall the launch.
