New York, Feb 20, 2026, 05:41 EST — Premarket
- Dutch Bros shares edged up roughly 0.9% in premarket trading, clawing back a bit after tumbling 6.9% on Thursday.
- The stock’s been on a wild ride following the company’s most recent results and its 2026 outlook.
- U.S. GDP and inflation numbers hit at 8:30 a.m. EST — traders on edge ahead of the release.
Dutch Bros (BROS) bounced back a bit in premarket trading Friday, tacking on roughly 0.9% to reach $50.17 after Thursday’s close of $49.73. That modest uptick came right on the heels of a sharp 7% drop the previous day, deepening the chain’s losses for the week.
Stocks are rebounding right before a big batch of U.S. economic data that could shake up rate bets and the mood for higher-priced growth names. The Bureau of Economic Analysis will drop its advance fourth-quarter GDP figures and the December personal income and outlays report at 8:30 a.m. EST.
Investors held back. Early signals had the SPDR S&P 500 ETF Trust and Invesco QQQ Trust both trading lower, suggesting a mixed start ahead for U.S. stocks.
Dutch Bros slipped toward the session lows on Thursday, finishing at $49.73 after touching $48.92. Trading volume topped 10.6 million shares, Yahoo Finance data shows.
Since Dutch Bros put out its 2026 guidance last week, there hasn’t been much in the way of new company headlines, leaving traders to pick apart the numbers. The company is aiming for revenue somewhere between $2.0 billion and $2.03 billion by 2026. Adjusted EBITDA should land between $355 million and $365 million, a range Dutch Bros says already factors in “continued impact of elevated coffee costs.” The company is targeting a minimum of 181 new shops systemwide and expects same-shop sales to climb 3% to 5%—that’s growth at locations open long enough for a year-over-year comparison. SEC
Management emphasized growth and unit economics. CFO Josh Guenser said he’s more confident than ever in hitting the 2,029-store goal for 2029, highlighting projected record average unit volumes of $2.1 million in 2025.
The shift was especially notable when set against bigger coffee players. Starbucks barely budged in the morning session, highlighting that most of Dutch Bros’ swings have been tied to its own story, not a broader industry move.
Still, the setup looks messy. Margin pressure is the clear risk here, and a stronger inflation reading could make things tougher by tightening financial conditions and putting a damper on the discretionary spending that fuels quick-service chains.
Reuters’ survey of economists points to fourth-quarter GDP growth coming in at 3.0%. The same data drop features the Fed’s go-to inflation yardstick, core PCE, with forecasts for a 0.3% jump in December and an annual rate close to 2.9%.
Dutch Bros published its annual report on Form 10-K back on Feb. 13, tacking on a hefty, risk-focused rundown for investors after more details than just headline guidance.
