Strategy stock jumps as new Bitcoin buy and dividend tweak hit the tape

March 2, 2026
Strategy stock jumps as new Bitcoin buy and dividend tweak hit the tape

New York, March 2, 2026, 11:36 EST — Regular session

  • Shares of Strategy were up about 7.6% after the company disclosed another bitcoin purchase and fresh stock sales
  • A regulatory filing showed Strategy added 3,015 bitcoin last week, lifting holdings to 720,737 tokens
  • Investors are also parsing a higher dividend rate on the company’s STRC preferred stock and a March 31 payout schedule

Shares of Strategy Inc were up about 7.6% at $139.30 on Monday, extending their tight link to bitcoin after the company reported another week of crypto buying. 1

The move matters because Strategy has become, in practice, a listed wrapper around bitcoin exposure. Traders tend to treat the stock as a higher-volatility proxy for the cryptocurrency, and weekly purchase updates can reset positioning fast.

It also keeps the spotlight on how Strategy funds the buys. The company routinely taps the market for new capital, and that can help it scale purchases — while raising dilution and liquidity questions when risk appetite thins.

A filing showed Strategy bought 3,015 bitcoin between Feb. 23 and March 1 for $204.1 million, or $67,700 per token, lifting total holdings to 720,737 bitcoin. The same filing said the company sold 1,730,563 shares of its Class A common stock and 71,590 shares of its STRC preferred stock through at-the-market programs — a method of selling stock into the market at prevailing prices — and used the proceeds to fund the purchases. 2

Strategy also raised the annual dividend rate on its variable-rate STRC preferred stock to 11.50% from 11.25%, and declared cash dividends across its preferred series payable March 31 to holders of record on March 15, an Investing.com report said. It added Strategy expects those preferred dividends to be treated as a non-taxable return of capital for U.S. federal tax purposes to the extent of a shareholder’s tax basis — meaning the payment is treated as a return of invested money rather than ordinary income, up to that limit. 3

Bitcoin was up about 3.4% at $69,309, after trading as low as $65,142 in the session, underscoring why Strategy’s stock can swing sharply even on days with no new software headlines.

Strategy also points investors to a running log of its purchases and holdings on its website, which it uses as a disclosure channel alongside filings. 4

Over the weekend, executive chairman Michael Saylor hinted at another buy in a social media post, captioning a chart of past purchases “The Turn of the Century,” Barron’s reported. 5

But the trade cuts both ways. Strategy’s reliance on equity issuance can dilute existing shareholders, and a renewed slide in bitcoin can quickly pressure both the stock and the company’s ability to raise fresh capital on attractive terms.

Investors are watching bitcoin’s next move and whether Strategy’s weekly purchase disclosures show a steady pace of accumulation into March, alongside the March 15 record date and March 31 payment date for the preferred dividends.