New York, May 22, 2026, 19:06 (EDT)
Winmark Corp. shares added 0.7% to finish at $364.86 on Friday, marking a third session of gains for the small-cap resale franchisor. The stock changed hands between $360.32 and $367.40. Volume came in at 36,623 shares, according to StockAnalysis data.
WINA is back on track after a bumpier spring. As of Friday’s close, Winmark had a market cap around $1.31 billion and a P/E of 32.91, according to Google Finance. The average volume sits at 57,120 shares, but Friday’s action came in lighter than that.
Stocks got a lift from the wider market. The Dow, S&P 500, and Nasdaq Composite closed out Friday higher and all posted weekly gains. The S&P 500 put up an eighth straight weekly win, Investopedia said.
U.S. equities traded normally on Friday, but the calendar is out of sync. Nasdaq says U.S. markets close Monday, May 25, for Memorial Day. Nasdaq trading hours stay 9:30 a.m. to 4 p.m. Eastern, with after-hours up to 8 p.m.
Winmark, a Minneapolis company, franchises resale stores like Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music Go Round. The company operates as a franchisor, so it makes money from brand and system fees rather than running the actual retail locations. S&P Dow Jones Indices announced in January that Winmark would be added to the S&P SmallCap 600 before markets opened on Jan. 26, replacing Guess? Inc.
Winmark’s first quarter results landed mixed for investors. Net income came in at $9.3 million, or $2.50 a diluted share, down from $10.0 million, or $2.71, a year ago. The company said the 2025 quarter had $2.2 million of leasing income from a litigation settlement. Revenue slipped to $20.8 million from $21.9 million. But royalties increased to $19.3 million from $17.8 million.
Winmark CEO Brett D. Heffes said in April the company brought in changes aimed at funding “marketing, technology and innovation” for its franchisees. That includes a Plato’s Closet ad fund and updates to point-of-sale systems. Those moves help explain why WINA’s stock can trade on a resale theme, not only for its dividend or royalties. SEC
Winmark is sticking with its cash returns. The company’s board signed off on a quarterly dividend at $1.02 a share, set for payout June 1 to shareholders on record as of May 13. Board still has to clear any future dividends.
Governance is back in the spotlight. Winmark said this month director Lawrence A. Barbetta won’t stand for re-election at the 2027 annual meeting. The company added Stephanie S. Hoppe to its board and to the compensation and nominating committees. Hoppe is vice president of omnichannel marketing at Casey’s General Stores. Heffes called her experience “invaluable to Winmark and our franchisees.”
The move puts more focus on digital and how to keep customers engaged. Winmark’s resale chains sell in stores but face rivals online, like ThredUp, which calls itself an online consignment and thrift store, and The RealReal, an online marketplace focused on authenticated luxury resale.
But there are risks. In a March filing, Winmark flagged that its new $295 per store monthly software charge and Plato’s Closet ad fund might lift franchisee costs. If franchisees see those charges as too high or not worth it, Winmark said it could hurt franchisee satisfaction, retention, and new store growth. The risk is that system-wide spending will help brand visibility only if store owners see enough upside.
Trading resumes this week after the Monday holiday, with WINA below its 52-week high but still above its low from May. The stock remains in a typical range for a thinly traded small cap, holding up as broader markets improve. Investors are looking for more signs from the company that trends in resale demand, royalties, and franchisee economics can continue to run positive.
