SEATTLE, March 28, 2026, 10:08 PDT
- Amazon’s Big Spring Sale runs through March 31 and is open to all shoppers, though Prime members still get some exclusive offers. 1
- Sony’s newly released WF-1000XM6 earbuds have dropped to $298 from $329 in their first reported sale. 2
- Apple AirPods 4 are selling for about $100, while broader audio markdowns now cover Bose, Beats, Sennheiser and JBL models. 3
Amazon.com’s Big Spring Sale has pushed Sony’s newly released WF-1000XM6 earbuds to their first discount, with recent roundups putting the buds at $298 from $329 as the retailer deepened markdowns on headphones and earbuds ahead of March 31. Separate audio guides published over the past two days also flagged fresh cuts on Apple, Sony and Bose gear. 2
The timing matters because Amazon’s seven-day event is open to all shoppers, not just Prime members, and fresh deals are rolling in daily. Some of the same prices have already shown up at Best Buy, Target and Walmart, turning the sale into a broader retail contest rather than a one-site promotion. 1
NBC Select’s latest sale coverage listed AirPods 4 at $99.99 and Sony WH-1000XM5 headphones at $298, with matching prices alongside Amazon at Target, Walmart and Best Buy. For shoppers, this window looks less about exclusive access and more about which store still has the item in stock at the same price. 4
On Sony’s flagship earbuds, the cut is notable because the WF-1000XM6 is still new. Patrick Farmer at Android Central said the buds pair active noise cancellation, or ANC, which electronically reduces outside sound, with 360 Reality Audio, customizable EQ settings and up to 24 hours of battery life with the charging case. 2
The sale is also hitting cheaper gear. Creative Bloq highlighted Sony’s WH-CH720N at $98, down from $179.99, a 46% cut that drags a noise-canceling commuter model below the $100 line while higher-end Sony sets sit nearer $300. 5
Elsewhere, Entertainment Weekly said AirPods Pro 3 were selling for $199 and AirPods 4 for about $100 during the same sale window. The New York Post’s latest headphone roundup said markdowns also stretched across Bose, Beats, Sennheiser and JBL, with discounts running as high as 50%. 3
Amazon says the Big Spring Sale spans more than 35 categories, with daily themed drops and doorbuster offers starting at 40% off in some sections. Audio is only one slice of that push, but the latest coverage suggests it is drawing some of the more visible tech discounts. 1
Competition is already cutting into Amazon’s edge. AirPods 4 were listed at the same $99.99 price at Target and Walmart in NBC Select’s coverage, while Android Central said the WF-1000XM6 markdown was mirrored at Best Buy and Sony. 4
The risk for shoppers is simple: these prices can move fast. Amazon says daily deal drops go live at 12 a.m. Pacific and last 24 hours, and the company says availability can change, while Android Central warned the WF-1000XM6 offer may not last through the weekend. 6
Still, the latest audio coverage sends a clear signal before Prime Day, which NBC Select said is typically held in July. Amazon and rival retailers are already discounting both entry-level and premium listening gear, from $98 Sony over-ears to newly launched WF-1000XM6 earbuds now below list price.
